Programmatic Marketing Manager

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are seeking a talented full-time remote Programmatic Marketing Manager to manage and optimize programmatic advertising campaigns across a wide array of platforms and channels. The role involves leveraging various Demand-Side Platforms (DSPs) to automate the buying and placement of ads, ensuring efficient and effective reach to the target audience. These platforms include but are not limited to Google Display & Video 360 (DV360), The Trade Desk, Taboola, Outbrain, Amazon DSP, and many others.

Seniority Level: Mid-level

Responsibilities:

Campaign Strategy and Planning:

• Develop comprehensive programmatic advertising strategies aligned with client objectives.

• Utilize data insights to identify and segment target audiences across all relevant platforms.

Campaign Execution:

• Set up, manage, and optimize campaigns on multiple DSPs such as Google DV360, The Trade Desk, Taboola, Outbrain, Amazon DSP, etc.

• Automate ad buying and placement to efficiently reach specific audience segments.

Optimization:

• Monitor real-time campaign performance across all platforms.

• Implement data-driven adjustments and A/B testing to improve key performance indicators (KPIs) like CTR, CPC, CPM, and ROAS.

Reporting and Analysis:

• Analyze cross-platform data to provide actionable insights and recommendations for future campaigns.

Audience Targeting:

• Leverage first-party, second-party, and third-party data for precise audience targeting on all platforms.

• Implement strategies like retargeting, lookalike audiences, and contextual targeting to expand reach and engagement.

Budget Management:

• Allocate and manage budgets effectively across multiple campaigns and platforms.

• Ensure campaigns stay within budget while achieving or exceeding KPIs.

Technology and Tools:

• Stay updated on the latest programmatic technologies and industry trends.

• Utilize a variety of tools including ad servers, DSPs, Data Management Platforms (DMPs), and analytics platforms.

Collaboration:

• Work closely with creative teams to develop compelling ad content suitable for different platforms.

• Coordinate with media buyers and data analysts to align on campaign goals and strategies.

Requirements:

• Strong analytical skills to interpret complex data from various platforms to optimize campaign performance..

• In-depth knowledge of programmatic platforms (Google DV360, The Trade Desk, Taboola, Outbrain, Amazon DSP, etc.).

• Experience with ad serving technologies, pixel implementation, and tracking mechanisms.

• Comprehensive understanding of digital marketing channels (SEO, SEM, social media, etc.).

• Attention to detail to manage multiple campaigns simultaneously.

• Excellent communication skills to convey complex strategies and data insights to stakeholders with varying levels of technical understanding.

• Adaptability to stay current with evolving industry trends.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose.

• Unlimited PTO.

• Medical/ Dental/ Vision insurance (US-W2).

• Non-working holidays per country of residence.

• Referral bonuses.

• Financial support for online courses.

• Fun and casual work environment.

• Employee engagement activities and virtual gatherings.

• We are a diverse, global team! 🌍