Product Marketing Manager - Proteins Portfolio

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

Product Marketing Manager – Proteins Portfolio Marketing

Position Summary:
We are seeking an experienced Product Marketing Manager for the Proteins portfolio within the Reagents Solutions Division at Bio-Techne. The role will be responsible for expanding market share of new and existing products and portfolios within the business. Responsibilities will include development and execution of high-growth go-to-market, multi-channel, full funnel marketing plans to raise awareness and drive conversion within key life science market segments. 

The ideal candidate is dynamic, self-motivated, an excellent communicator and will possess a strong understanding of the life science research market, particularly in the areas of cell or protein biology, along with exceptional demonstrated skills in market development.

In addition to annual base salary, this position is eligible to receive a target annual cash bonus based on individual and company performance, in accordance with company policy. 

Key Responsibilities:
•    Design, build and execute high-impact go-to-market (GTM) programs to drive revenue growth for our Proteins portfolio in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
•    Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers. 
•    Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.  
•    Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors. 
•    Collaborate with key cross-functional partners (Product Management, Brand, Marcom) to ensure alignment of marketing plans for new products and on-market product improvements.
•    Formulate and implement marketing strategies at the portfolio level, executing programs to boost brand awareness and demand generation.
•    Maintain campaign/program KPI and metrics dashboards, regularly reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance.
•    Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.
•    Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
•    Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities

Education and Experience: 
•    Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
•    5-8 years of experience in the life sciences industry with at least 4 years in a product marketing function.

Knowledge, Skills and Abilities:
•    Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers.
•    Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric programs.
•    Excellent content development skills with demonstrated understanding of customer journeys and content marketing best practices
•    Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives.
•    Experience in developing successful demand generation initiatives using multi-channel strategies to drive funnel fulfillment, with a particular focus on digital marketing and web-driven customer journeys.
•    Intimate understanding of the NPI commercialization process, and developing and executing successful NPI launch plans
•    Demonstrated experience in training commercial teams and building compelling customer facing promotional content.
•    Able to work effectively and independently in a fast growing, highly collaborative environment.
•    Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.
•    Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.