Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager based in the United States.

This role sits at the center of a strategic shift from product-led messaging to a unified platform narrative within a fast-evolving SaaS environment. You will be responsible for defining how a multi-solution platform is positioned, understood, and adopted across complex B2B buyer journeys. The work spans strategy, messaging, go-to-market execution, and cross-functional alignment across Product, Sales, Customer Success, and Demand Generation. You will translate market insights into clear narratives that drive pipeline, conversion, and retention. Operating in a data-driven environment, you will continuously test and refine messaging based on real performance signals. The role requires both strategic thinking and hands-on execution, with a strong focus on impact in niche vertical markets such as real estate and multifamily.

Accountabilities:

You will own platform positioning and messaging strategy, ensuring a cohesive narrative that clearly articulates differentiation, value, and outcomes across the full funnel. You will build and refine persona-based messaging frameworks, ensuring they resonate across awareness, consideration, conversion, and expansion stages.

Define and evolve platform positioning as the organization transitions from point solutions to an integrated offering
Develop messaging frameworks tailored to key personas and buyer segments in specialized B2B markets
Partner with Product, Sales, Customer Success, and Demand Generation to embed messaging across all touchpoints
Lead go-to-market planning and execution for launches, campaigns, and product initiatives
Guide creation of core sales and marketing assets, ensuring consistency and effectiveness across channels
Analyze performance data (pipeline, win rates, engagement) to refine positioning and inform iteration
Ensure alignment between evolving product capabilities and market-facing messaging

Requirements:

You bring several years of B2B SaaS product marketing experience with proven ownership of positioning and messaging strategy rather than primarily execution-focused content work. You have experience influencing cross-functional teams and translating complex product capabilities into compelling narratives that drive measurable business outcomes.

4+ years of product marketing experience in B2B SaaS environments
Proven experience shaping platform or multi-product positioning strategies
Strong full-funnel marketing understanding across acquisition, conversion, and expansion
Experience working within or marketing to niche or vertical markets (real estate experience a plus)
Strong analytical mindset with the ability to use data to validate and refine messaging decisions
Excellent cross-functional collaboration and stakeholder management skills
Strong writing and storytelling abilities with a focus on clarity and business impact
Familiarity with tools such as HubSpot, Asana, or Google Workspace is a plus

Benefits:

Competitive base salary ($120,000–$135,000) plus bonus opportunity
Comprehensive health, dental, and vision insurance
401(k) retirement plan
Paid time off and company holidays
Life and disability insurance coverage
Remote-first work environment (US-based eligibility required)
Additional employee benefits and wellness support programs

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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Benefits:

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