Product Marketing Manager

About AppGate

AppGate  secures and protects an organization's most valuable assets with its high performance Zero Trust Network Access (ZTNA) solution and Cyber Advisory Services. AppGate is the only direct-routed ZTNA solution built for peak performance, superior protection and seamless interoperability. AppGate Cyber Advisory services harden your security posture and ensure business continuity. AppGate safeguards enterprises and government agencies worldwide.

We’re looking for a Product Marketing Manager to join AppGate’s ZTNA product marketing team. In this role, you will support key go-to-market activities—including messaging development, sales enablement, product launches, competitive intelligence, and demand initiatives for our industry-leading AppGate ZTNA solution. This is a hands-on position suited for a product marketer with approximately five years of experience, ideally with cybersecurity exposure, who can translate technical capabilities into clear, compelling value for buyers and sellers.

The Role

·       Develop and own product positioning, value props, target personas, and messaging for AppGate ZTNA across buyer journeys.

·       Plan and execute product launches: launch plans, sales playbooks, collateral, and cross-functional enablement.

·       Build and update sales enablement (battlecards, pitch decks, ROI talking points, demo scripts) and train sales/field marketing.

·       Contribute to competitive analysis and provide actionable intelligence to product, sales, and demand teams.

·       Translate product capabilities into customer-facing content: whitepapers, solution briefs, one-pagers, website copy, blog posts, and webinar materials.

·       Partner with demand generation and customer reference programs to support campaigns and thought leadership.

·       Maintain a strong understanding of market dynamics by tracking industry trends, gathering customer and prospect insights, and supporting analyst relations activities to help guide product positioning and messaging.

What were looking for

·       4–7 years product marketing (or combined product + field marketing / product management + marketing) experience — ideally supporting B2B enterprise SaaS products.

·       Experience in cybersecurity or security-adjacent markets (network security, identity, cloud security, ZTNA) is strongly preferred.

·       Strong writing and storytelling skills — able to create crisp, technical-to-business messaging and sales-facing content.

·       Comfortable with technical concepts and can work closely with product and engineering teams.

·       Proven experience launching products and equipping sales with effective playbooks and assets.

·       Data-driven: experience tracking content performance and GTM metrics.

·       Bachelor’s degree (preferred) in Marketing, Communications, Business, or related field.

Why AppGate

AppGate  is a dynamic, innovative, and friendly place to work. Whether it’s taking ideas from our varied past experiences and applying them in different ways, or creating something completely new, we are all innovative team players who think big and want to make an impact. We strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to collaborate and contribute to the team.

·       Impact without bureaucracy: Your decisions will directly influence product direction and company success.

·       Small team, big mission: Work with world-class engineers and security experts in an entrepreneurial environment.

·       Cutting-edge domain: Be at the forefront of securing the AI era, from Zero Trust to autonomous agents.

·       Growth opportunity: Define best practices, shape culture, and grow into broader leadership roles.

·       We offer a competitive compensation and benefits package:

AppGate is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. In furtherance of AppGate's policy regarding affirmative action and equal employment opportunity, AppGate has developed a written affirmative action program. This program is available for review upon request by any applicant or employee during normal business hours by contacting the company's EEO Coordinator.