Product Marketing Manager

Position Summary: The Product Marketing Manager leads the strategic positioning, messaging, and go-to-market execution of PatientNow’s product portfolio. This role bridges Product, Sales, Marketing, and Customer Success to ensure cohesive narratives, successful launches, and measurable growth. The Product Marketing Manager will serve as the voice of the customer and market, championing insights that shape product development and crafting narratives that drive awareness, adoption, and retention. This role requires a deep understanding of market dynamics, customer needs, product capabilities, and competitive landscapes to drive successful product launches and sustained growth.

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Product positioning & messaging

Craft compelling narratives that highlight the value and differentiation of our products across personas and segments.

Go-to-market strategy

Develop and execute cross-functional GTM plans for new product launches, feature releases, and strategic initiatives.

Market & competitor intelligence

Deliver actionable market & competitive insights that inform roadmap decisions, sales strategy, and campaign planning.

Partner with Product Management

Translate complex product capabilities into customer-centric value. Collaborate on roadmap planning, ensuring that upcoming releases are packaged and launched with clarity and impact. Maintain deep familiarity with all PatientNow solutions and roadmaps.

Enablement

Partner with Marketing, Sales, and Customer Success teams to create messaging, collateral, battlecards,

and training that empower teams to articulate our value and differentiation.

Content & Collateral Development: Work with marketing and sales teams to develop and

maintain enablement materials such as battlecards, FAQs, and product sheets. Contribute to lifecycle marketing efforts including newsletters, webinars, in-app messaging, and adoption/retention content as needed.

Own release communications

Write and maintain clear, engaging release notes for internal and external audiences.

Competencies: To perform the job successfully, an individual should demonstrate the following.

Adaptability - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals.

Business Ethics – Inspires the trust of others. Keeps commitments. Treats people with respect. Upholds organizational values. Works with integrity and ethics. 

Communications - Exhibits good listening and comprehension. Clearly expresses ideas and thoughts in written as well as verbal form. Selects and uses appropriate communication methods.

Continuous Learning - Assesses own strengths and weaknesses. Continuously pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others.

Problem Solving - Develops creative solutions. Gathers and analyzes information skillfully. Identifies and resolves problems in a timely manner. Works well in group problem solving situations.

Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback.

Education/Experience:

• 2–4 years of experience in product marketing or related marketing roles, ideally in B2B SaaS.
• Demonstrated experience leading product launches, crafting positioning, and influencing roadmap decisions.
• Strong storytelling, writing, presentation, and communication skills.
• Sharp analytical skills and a love of digging into market and customer data.
• Self-starter with a collaborative, team-oriented mindset.
• Passion for the aesthetics or healthcare industry is a plus

Supervisory Responsibilities: This position does not have supervisory responsibilities.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit at a desk and work on a computer for prolonged periods. The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.