Product Marketing Manager

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  • Company NetBrain
  • Employment Full-time
  • Location 🇺🇸 United States nationwide
  • Submitted Posted 2 weeks ago - Updated 23 hours ago
<div class="content-intro"><p class="MsoNormal" style="margin-bottom: 12.0pt;"><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva, sans-serif; color: black;">Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management. &nbsp;Today, over 2,500 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform.</span></p></div><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><em><span style="font-size: 12pt;"><strong>What We Need</strong></span></em></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:120,&quot;335559740&quot;:240}"><span class="TextRun SCXW263118262 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW263118262 BCX0">We are hiring a Product Marketing Manager to help bring NetBrain's differentiated&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">product&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">story</span><span class="NormalTextRun SCXW263118262 BCX0">&nbsp;and&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">capabilities&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">to</span><span class="NormalTextRun SCXW263118262 BCX0">&nbsp;market in a crowded network automation and observability space. This role crafts positioning and messaging for assigned areas within the broader NetBrain narrative, then turns that work</span><span class="NormalTextRun SCXW263118262 BCX0">,&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">along with launch plans</span><span class="NormalTextRun SCXW263118262 BCX0">,&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">into finished, ready-to-use assets: sales decks, web copy, one-pagers, and enablement content that hold up across releases and use cases. You will partner with the Director of Product Marketing,&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">GTM Enablement,&nbsp;</span><span class="NormalTextRun SCXW263118262 BCX0">Product, Sales, and Engineering to bring NetBrain's story to life across every place buyers and sellers encounter it.</span></span><span class="EOP Selected SCXW263118262 BCX0" data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></span></p><p>&nbsp;</p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><em><span style="font-size: 12pt;"><strong>What You'll Do</strong></span></em></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none">Competitive Differentiation &amp; Positioning.</span></strong><span data-contrast="none">&nbsp;Help bring NetBrain's differentiated story to life, and lead positioning and messaging for assigned&nbsp;product&nbsp;areas&nbsp;or segments within the overall framework.&nbsp;&nbsp;Crafting the language, not just applying it,&nbsp;then translating it into sales decks, web copy, one-pagers, and other customer-facing assets. Keep a working knowledge of the competitive landscape so day-to-day content stays sharp against real alternatives, and flag where messaging is drifting or competitors are shifting their story.</span><span data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none">Agentic NetOps Narrative.</span></strong><span data-contrast="none">&nbsp;Help bring the Agentic NetOps narrative to life in day-to-day marketing materials,&nbsp;developing and&nbsp;translating the message into content Sales and Marketing can&nbsp;use&nbsp;immediately. Partner with Analyst Relations on materials that support analyst conversations.</span><span data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none">Capability&nbsp;Plays&nbsp;&amp; Go-to-Market.</span></strong><span data-contrast="none">&nbsp;Help spot candidate&nbsp;capability&nbsp;plays&nbsp;by staying close to Sales, Support, and the field, and surface patterns worth&nbsp;investing in. Lead the execution of approved&nbsp;capability&nbsp;go-to-market plans—naming, one-pagers, proof points, and enablement content—so&nbsp;capability plays&nbsp;move from idea to sellable motion quickly.</span><span data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none">Marketecture and Launch.</span></strong><span data-contrast="none">&nbsp;Support major product launches end to end: draft launch messaging, build enablement assets, and coordinate launch&nbsp;logistics&nbsp;across Sales, Marketing, and Field. Partner with the&nbsp;team&nbsp;on how new releases fit into the broader product marketecture.</span><span data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none">Sales Tools.</span></strong><span data-contrast="none">&nbsp;Working with GTM Enablement and Product,&nbsp;build&nbsp;the pitch decks, one-pagers, discovery guides, and other sales assets Sales and Solutions Engineering rely on day to day. Keep the toolkit current as positioning,&nbsp;capabilities, and releases change, and get hands-on feedback from Sales on what’s landing and what needs a refresh.</span><span data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><strong><span data-contrast="none">Voice of&nbsp;Market.</span></strong><span data-contrast="none">&nbsp;Help keep Solutions Marketing's perspective connected to Product by gathering and organizing input from Sales, Customer Success, and the customer-voice program, and packaging it for conversations with Product leadership.&nbsp;</span><span data-ccp-props="{&quot;335559739&quot;:100}">&nbsp;</span></span></p><p>&nbsp;</p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><em><span style="font-size: 12pt;"><strong>What You Bring</strong></span></em></span></p><ul><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;"><span data-contrast="none">You have 5-7 years in Product Marketing or a closely adjacent marketing role in B2B software; infrastructure, networking, or IT operations experience is a plus</span> </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Clear and efficient communication skills - decks, one-pagers, web copy, and sales emails all sound consistent and land with the intended audience </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Experience crafting positioning or messaging for a specific product area or segment, not just executed messaging someone else wrote, and turned it into finished, ready-to-use assets </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Ability to manage several concurrent workstreams: a launch, a capability rollout, a set of enablement assets, without losing quality on any of them </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">You default to asking “how does this show up for the buyer” rather than staying at the strategy level </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">An inherent curiosity about technical products and an ability to become conversant in NetBrain's platform to write credibly for both practitioners and executives </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">You take direction well but also push back with a point of view when something is not landing </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">You have built sales-facing assets - decks, one-pagers, guides, that reps actually used in real deals, not just filed away </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">You are low ego and high ownership, and want to grow into broader positioning and strategy responsibility over time </span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.</span></li><li style="font-family: 'trebuchet ms', geneva, sans-serif;" data-leveltext="●" data-font="" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;●&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span style="font-family: 'trebuchet ms', geneva, sans-serif;">Stationary Tasks: Sitting for extended periods, remaining in a stationary position.</span></li></ul><p>&nbsp;</p><p><span style="font-size: 12pt; font-family: 'trebuchet ms', geneva, sans-serif;"><strong><em>What We Offer</em></strong></span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.</span></p><p><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva, sans-serif;">For this role, the estimated base is $139,000 - $165,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.</span></p><p><span style="font-size: 10pt; font-family: 'trebuchet ms', geneva, sans-serif;">The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.</span></p><p>&nbsp;</p><div class="content-conclusion"><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">NetBrain invites all interested and qualified candidates to apply for employment opportunities.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">If you have a disability that prevents or limits your ability to use or access the site, or if you require any other accommodation in the application process due to a disability, you may request a reasonable accommodation. To make a request, please contact our People Team at:&nbsp;<a href="mailto:people@netbraintech.com">people@netbraintech.com</a>&nbsp;and we will be happy to assist you.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">In compliance with applicable laws, NetBrain conducts holistic, individual background reviews in support of all hiring decisions.</span></p><p><span style="font-family: 'trebuchet ms', geneva, sans-serif; font-size: 10pt;">It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</span></p><p>&nbsp;</p></div>

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