Product Marketing Lead – Engineering Simulation

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  • Company Datacor
  • Employment Full-time
  • Location 🇺🇸 United States nationwide
  • Submitted Posted 3 weeks ago - Updated 5 hours ago
<div class="content-intro"><p><strong><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">About Us:</span></span></strong></p><p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">Datacor</span><span data-ccp-parastyle="Normal (Web)">&nbsp;is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our&nbsp;</span><span data-ccp-parastyle="Normal (Web)">customers’</span><span data-ccp-parastyle="Normal (Web)">&nbsp;most difficult problems.</span></span></p><p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at&nbsp;</span><span data-ccp-parastyle="Normal (Web)">Datacor</span><span data-ccp-parastyle="Normal (Web)"> help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.</span></span></p></div><p><strong><span data-contrast="auto">About the Role</span></strong><span data-ccp-props="{}">&nbsp;</span></p><p><span data-contrast="auto">We are seeking a Product Marketing Manager&nbsp;to join our&nbsp;marketing team supporting&nbsp;Datacor’s&nbsp;engineering software&nbsp;division. This person will have&nbsp;a strong engineering background to drive the positioning, messaging, and go-to-market strategies for our&nbsp;engineering simulation software products. This role bridges technical&nbsp;expertise&nbsp;with customer-focused storytelling to ensure our solutions are clearly differentiated in the market.</span><span data-ccp-props="{}">&nbsp;</span></p><p><span data-contrast="auto">The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers.&nbsp;The&nbsp;marketing&nbsp;team is&nbsp;a lean, high-output&nbsp;team&nbsp;and the right candidate is energized by both strategy and execution.</span><span data-ccp-props="{}">&nbsp;</span></p><p><strong><span data-contrast="auto">Responsibilities:</span></strong><span data-ccp-props="{}">&nbsp;</span></p><p><strong><span data-contrast="auto">Market Positioning &amp; Messaging</span></strong><span data-ccp-props="{}">&nbsp;</span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Develop differentiated product positioning, messaging, and value propositions for&nbsp;our&nbsp;engineering&nbsp;simulation solutions&nbsp;in a variety of industries and applications.&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Deeply understand and communicate how the&nbsp;Datacor&nbsp;software&nbsp;and applications&nbsp;enhance mechanical and chemical engineering&nbsp;process&nbsp;design and analysis.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Create technical and commercial content, including product briefs,&nbsp;blog posts, technical papers,&nbsp;case studies, competitive battlecards, and&nbsp;more.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><p><strong><span data-contrast="auto">Go-to-Market Strategy</span></strong><span data-ccp-props="{}">&nbsp;</span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead go-to-market planning for new product launches and major releases, working cross-functionally&nbsp;with product management, sales, demand generation, and services teams.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Write,&nbsp;design&nbsp;and&nbsp;execute&nbsp;email campaigns (copy and visuals)&nbsp;for&nbsp;customers&nbsp;to promote product&nbsp;adoption&nbsp;and company information.&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Partner with events and demand generation teams to&nbsp;execute&nbsp;prospective&nbsp;and customer&nbsp;marketing&nbsp;campaigns&nbsp;including webinars, conferences, trade shows, and email marketing.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Work with global channel partners and provide marketing assets that enable them to effectively promote and sell&nbsp;Datacor&nbsp;Engineering&nbsp;solutions.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Ability to&nbsp;capture&nbsp;technical&nbsp;use&nbsp;cases&nbsp;and customer&nbsp;use cases into commercial&nbsp;content.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><p><strong><span data-contrast="auto">Customer &amp; Market Insight</span></strong><span data-ccp-props="{}">&nbsp;</span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Conduct competitive and market analysis to&nbsp;identify&nbsp;opportunities, risks, and trends.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Gather customer feedback to inform product roadmaps and marketing strategy.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Develop buyer personas and map customer journeys to guide marketing programs.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Comfortable working&nbsp;with&nbsp;complex&nbsp;and technical customer&nbsp;audiences.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><p><strong><span data-contrast="auto">Sales Enablement &amp; External Engagement</span></strong><span data-ccp-props="{}">&nbsp;</span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Build and&nbsp;maintain&nbsp;a comprehensive library of sales enablement materials including presentations,&nbsp;product collateral,&nbsp;product demo videos, training guides, and more.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Develop and deliver&nbsp;(as needed)&nbsp;presentation decks for&nbsp;customer&nbsp;meetings, conferences, and sales engagements.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Represent the company by&nbsp;presenting at&nbsp;conferences, symposiums, and industry events to technical audiences.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><p><strong><span data-contrast="auto">Qualifications:</span></strong><span data-ccp-props="{}">&nbsp;</span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bachelor’s degree in Engineering&nbsp;(Chemical&nbsp;Engineering strongly&nbsp;preferred).</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, or process industries.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Comfortable moving fluidly between strategic and executional work, with a 'whatever needs to be done' approach to contributing&nbsp;on&nbsp;a small team.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Demonstrated ability to translate technical product capabilities into clear, customer-focused messaging.&nbsp;Must&nbsp;be able to&nbsp;translate complex engineering&nbsp;and product data and information into&nbsp;business value.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Strong analytical skills with experience conducting competitive and market analysis.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Excellent written, visual, and verbal communication skills; comfortable presenting complex information to technical and business audiences.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><div class="content-conclusion"><p><strong>EOE Statement:</strong></p><p>Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.&nbsp;</p><p><strong>Use of AI During Interviews:&nbsp;</strong></p><p>At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.&nbsp;</p><p>&nbsp;</p></div>

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