Product Marketing Lead

Your Mission

We’re seeing new and interesting product use cases emerge regularly—and we’re looking for someone to help us understand, weigh, and communicate them clearly. As our first dedicated product marketing hire, you’ll define and own the function from the ground up. Reporting directly to the CEO, you’ll be a key partner to Growth, Product, Sales, and Customer Success.

You’ll own the end-to-end positioning, packaging, and go-to-market success of our core phone product and integrated communications suite. You’ll ensure every feature we ship reaches the right audience, with the right message, through the right channel—and that the story lands.

What You’ll Actually Do 

Positioning & Messaging

• Develop and maintain differentiated positioning for each core use case
• Deliver two updated personas and a refreshed messaging framework within your first 30 days

Launch & Enablement

• Run GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendar
• Lead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)

Revenue & Sales Alignment

• Own product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement—reviewed biweekly with Sales and CS

Voice of the Customer

• Talk to users in our ICPs and grow to understand them deeply
• Partner with CS and Research to generate one new customer case study per month
• Conduct win/loss interviews monthly to inform roadmap prioritization and competitive content

Cross-Functional Leadership

• Run a weekly GTM sync with Growth, CS, and Product
• Provide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritization

What We’re Looking For

• 4–7 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
• Experience shipping GTM for features tied to revenue impact—not just awareness
• Comfortable owning positioning for both hardware and software products serving low-tech audiences
• Excellent communicator and structured thinker—bonus if you can share a portfolio or sample launch plan
• Strong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockers
• Humble, self-aware, and persistent

How We’ll Measure Success

• Increased logo growth and reduced CPA on target ICPs through maturing channels
• Accelerated feature adoption post-conversion for key ICPs
• Strong alignment between product value and sales/growth messaging
• Consistent messaging across key surfaces (site, demo, content)
• Improved conversion from site traffic to qualified leads among target ICPs

Total compensation with equity: $145k- $175k per year. 401(k) and health insurance included.

Community Phone is a customer-obsessed, performance culture. We are here to deliver the most extraordinary experience for as many customers as we can in America. That comes with enormous pride as well as regular challenges. You will feel like you are pushing yourself, and you will be an author of our future. Therefore, we have a bias for ownership. Here are ways our current team exemplifies our company culture:

Curiosity: Our team members double click obsessively, until they understand something enough to make a good decision. They don’t take things for granted. They want to really understand the truth.

Bias Toward Action: Our team members lean toward making change on their own, and then reporting the wins and losses back to the team. We don’t wait for long “alignment” meetings to take action, unless the change would be hard to reverse. Run through two-way doors.

Caring Mentality: Our team members deliver for our customers and our internal team. That does not mean things are comfortable always. It means that we strive to deliver a Disney-like experience for our customers. It means that we understand our team members are on an Olympic team, and Olympic teams need support.

Founder Mindset: Our team members all know they are at the very beginning of the journey we will take to capture the market. They go out of their comfort zones, out of their role definitions, and out of the norm to achieve our mission. When they have an idea for how things could be better, they jump into overdrive to test it.

Transparency: Our team will share their wins and losses with the company overall, so we can all learn together.

Efficiency where it counts: Our team members understand we aren’t here to sell $1 for $0.80. We are here to deliver an efficient growth machine.