Product Marketing Analyst – Fiber & WiFi

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Job Description

The Product Marketing Analyst – Fiber & WiFi supports Product and Product Marketing teams by delivering data-driven insights that improve the performance, positioning, and customer experience of the company’s Fiber and in-home WiFi portfolio. This hybrid role blends product analytics, customer insights, market intelligence, and go-to-market performance analysis to help ensure fiber internet and WiFi services deliver exceptional reliability, speed, and value. The analyst evaluates how customers experience fiber and WiFi products, identifies opportunities to improve connectivity and satisfaction, and informs product strategy, packaging, and messaging.

Key Responsibilities

Product Performance Analytics – Fiber & WiFi

• Analyze performance of fiber plans, speed tiers, in-home WiFi solutions, and value-added services.
• Track and report KPIs including plan mix, WiFi reliability, latency, speed test results, NPS, churn, and first-call resolution.
• Identify friction points across installation, activation, router setup, coverage, equipment usage, and support interactions.
• Provide actionable recommendations to improve fiber connectivity, WiFi coverage, perceived speed, and overall in-home experience.

Customer Behavior & Experience Analysis

• Evaluate network usage patterns, including bandwidth demand, multi-device households, and peak-hour performance.
• Analyze WiFi performance data such as signal strength, device connectivity, mesh behavior, and common failure points.
• Identify customer segments that would benefit from premium speed tiers, whole-home WiFi, mesh systems, or upgraded equipment.

Product Portfolio Optimization

• Support decisions related to speed tier design, plan packaging, WiFi equipment tiers, and service add-ons.
• Analyze adoption and performance of bundled offerings such as managed WiFi, mesh nodes, static IP, and enhanced support.
• Evaluate opportunities for new products and features (e.g., multi-gig speeds, gaming optimizations, parental controls, smart home integrations).
• Model customer adoption, upgrade behavior, and the impact of pricing or packaging changes.
• May perform other duties as assigned.

Market & Competitive Insights

• Benchmark competitive offerings across fiber, cable, fixed wireless, and telco providers, with emphasis on WiFi equipment, speeds, reliability, and service features.
• Monitor trends in fiber performance, whole-home WiFi, WiFi 6/7, latency-sensitive applications, and hardware innovation.
• Deliver insights that inform product differentiation, positioning, and messaging.

Experimentation & Product Testing

• Support pilots and A/B tests for new WiFi equipment, speed tiers, installation flows, self-install kits, and app-based features.
• Define success metrics and evaluate test outcomes across performance, adoption, satisfaction, and support impact.
• Recommend whether to scale, refine, or discontinue enhancements based on data and customer feedback.

Voice of Customer & Qualitative Insights

• Analyze VOC inputs including NPS, surveys, installation reviews, performance feedback, and customer support interactions.
• Identify root causes of dissatisfaction related to WiFi coverage, router setup, outages, and speed perception.
• Develop customer personas and journey insights to guide product and experience improvements.

Product Marketing & Launch Support

• Provide data-backed insights to support messaging around fiber reliability, WiFi experience, equipment capabilities, and performance benefits.
• Evaluate which value propositions resonate across customer segments.
• Support launch measurement and deliver post-launch performance insights.

Reporting & Data Enablement

• Build and maintain dashboards tracking fiber product performance, WiFi reliability, customer experience KPIs, and product adoption.
• Partner with data engineering and network teams to ensure accurate instrumentation of key product and WiFi events.
• Maintain clean, documented data pipelines to support ongoing decision-making.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Qualifications

Education & Experience
•    2–5+ years of experience in product analytics, product marketing analytics, business intelligence, customer insights, or related roles.
•    Experience working with both quantitative and qualitative research methods.
Skills & Competencies
•    Strong analytical skills with proficiency in SQL and BI/analytics tools (e.g., Looker, Tableau, Power BI, Amplitude).
•    Ability to synthesize complex data into clear insights and recommendations.
•    Strong written and verbal communication skills, with the ability to collaborate across technical and non-technical teams.
Preferred Qualifications
•    Experience in fiber, broadband, WiFi, telecom, or consumer connectivity services.
•    Familiarity with network and WiFi performance concepts (bandwidth, latency, signal strength, mesh systems).
•    Experience with customer experience analytics (support data, NPS, onboarding behavior).
•    Exposure to experimentation and product testing frameworks.
Physical Demands & Work Conditions
•    Primarily office-based using computer/office equipment
 

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Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [email protected] to initiate the accommodations process. 

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice