Product Marketer - Contract

What We're Looking For

We’re seeking to contract a strategic and hands-on Product Marketer to lead the go-to-market strategy and execution for a new product launch. In this role, you’ll collaborate closely with product, sales, and customer success teams to define positioning, messaging, and launch tactics that drive awareness, adoption, and revenue. 

This is a contract-based role ideal for a self-starter with experience bringing new B2B or B2C products to market. 

Key Responsibilities 

• Develop Go-to-Market Strategy: Define and execute launch plans, timelines, and marketing strategies tailored to the target audience. 

• Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks that resonate with ideal customer profiles. 

• Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks, battlecards, and objection handling guides. 

• Create Launch Content: Partner with design, content, sales and customer experience teams to develop blog posts, landing pages, emails, and social content. 

• Market Intelligence: Analyze competitors, customer feedback, and industry trends to inform positioning and refine messaging. 

• Track Performance: Set KPIs and measure the success of launch campaigns across channels, reporting learnings and adjusting strategies as needed. 

• Multi-Segment Go-to-Market: Design and execute marketing strategies tailored for each key segment, including Property Management Companies, Board Members, Onsite Staff and Property Managers. 

• Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users, with an emphasis on upsell, cross-sell, product education, and expanding customer value. 

Requirements

About You

• 4+ years of product marketing experience, ideally in a high-growth SaaS or tech environment 

• Demonstrated success in launching new products or features to market 

• Strong writing and storytelling skills across marketing formats 

• Excellent project management skills with the ability to work cross-functionally 

• Experience with tools like HubSpot, Salesforce, Pendo, FIgma and Confluence 

• Comfortable operating in a fast-paced, lean, and iterative environment 

• Experience in video content strategy, with hands-on experience in scripting, recording, and producing product marketing video is a plus 

• Experience in the Property Technology (PropTech) industry is a plus 

Benefits

What We Can Offer You
Our partnership with Bregal Sagemount brings the resources and stability of an established company, while our startup mindset keeps us curious, energetic, and passionate about what we do. 

• Hourly Rate: $65-$75
• Contract Info: 4 months with possibility to extend, roughly 30-35 hours/week
  

BuildingLink is an equal opportunity employer to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other protected class by federal, state or local law.

Who We Are 

BuildingLink, powered by Bregal Sagemount, simplifies and elevates modern working and living in residential communities with inspired solutions, pioneering technology, and dedicated service. We are a rapidly growing SaaS company, providing an incredibly robust, cross-platform suite of products, serving 6,000+ properties and a growing customer base of nearly two million residents across the globe. As the preferred PropTech solution for condo/co-op and luxury multifamily buildings, we have ambitious plans to become a vital solution for all property management teams by expanding our products and extending our reach. We pride ourselves on excellence and delivering meaningful products of the highest standards that translate to measurable impact on the properties we work with.