This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal Video Creative Lead in the United States.
In this role, you will lead the creative strategy and production of world-class video advertising campaigns that inspire, engage, and drive measurable results. You’ll combine strategic leadership with hands-on creative execution, personally shaping the vision, design, and delivery of performance-driven video content across platforms. Working with a talented multidisciplinary team, you will elevate storytelling through innovation, AI tools, and data-driven insights. This is an opportunity to set creative benchmarks, influence global marketing impact, and push the boundaries of video excellence in a fast-paced, collaborative environment.
Accountabilities
- Develop and execute a cohesive creative vision for video advertising campaigns that balance performance and brand integrity.
- Lead end-to-end production of high-impact video ads, including concepting, scripting, filming, editing, color grading, and delivery.
- Partner with performance marketing teams to design platform-specific strategies and ensure campaigns meet conversion and engagement goals.
- Direct on-set production activities — including lighting, camera operation, and talent direction — to ensure creative alignment and technical quality.
- Integrate AI tools throughout the production process to optimize ideation, editing, and dynamic creative personalization.
- Build scalable systems for high-volume video ad production using modular, templatized approaches.
- Implement creative testing frameworks, analyze campaign performance data, and refine strategies based on insights.
- Mentor and inspire creative team members, fostering experimentation, collaboration, and excellence.
- Stay at the forefront of industry trends and champion new technologies, workflows, and storytelling formats.
Requirements
- 8–10+ years of professional experience in video production, with at least 5 years focused on performance marketing and advertising.
- Proven expertise in creating high-converting video ads and executing full campaign lifecycles from concept to delivery.
- Deep understanding of multi-platform video advertising ecosystems, including YouTube, social media, programmatic, and CTV/OTT.
- Expert-level proficiency in Adobe Creative Suite, especially Premiere Pro, with the ability to perform complex edits independently.
- Demonstrated experience leveraging AI-powered video tools for generation, automation, and personalization.
- Strong ability to balance creativity with data-driven decision-making, analyzing metrics such as CTR, view rates, and conversions.
- Skilled across all stages of production — concepting, storyboarding, directing, shooting, editing, sound, and color correction.
- Experience leading creative reviews, guiding teams toward excellence, and articulating design choices to stakeholders.
- Strong portfolio showcasing high-performing campaigns and measurable results.
- Experience in SaaS, technology, or B2B marketing environments is a plus.
Benefits
- Competitive annual compensation range: $142,000 – $228,000 USD, with potential for bonuses and restricted stock units (RSUs).
- Comprehensive health, dental, and vision insurance plans.
- Flexible work arrangements, including hybrid and remote options.
- Access to cutting-edge creative tools and professional development opportunities.
- Inclusive, collaborative culture that values creativity, innovation, and continuous learning.
- Opportunities for career advancement and leadership within a globally recognized creative organization.
Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.
The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.
Thank you for your interest!
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