Principal Product Manager

About the role

The Principal Product Manager — Measurement plays a pivotal role in shaping Swoop’s advanced analytics and measurement capabilities. This strategic position is responsible for driving innovation in digital media measurement by integrating cutting-edge technologies such as large language models (LLMs), real-world data, and social determinants of health. The ideal candidate will bring deep expertise in digital analytics and product development, collaborating across teams to deliver solutions that empower clients to reach precise audiences and optimize marketing outcomes. Reporting to the Vice President of Product, this role is instrumental in advancing Swoop’s mission to connect relevant digital content with the right audiences.

What you'll do

·         Build product prototypes by integrating real-world data, social determinants of health, and LLM technology into measurement solutions.

·         Empower clients to effectively target and engage precise audiences, improving their marketing outcomes and satisfaction with products.

·         Strategically lead a net new product offering by understanding market trends and Swoop’s existing assets across audiences, agents, and communities.

·         Collaborate with internal teams, such as Engineering, Data Science, and Marketing, and engage with external stakeholders, including clients and industry partners, to gather feedback and ensure product alignment with market needs.

·         Define and communicate a clear product vision and road map for measurement solutions, ensuring alignment with company goals and market trends.

·         Monitor industry trends and emerging technologies to identify opportunities for innovation and differentiation in measurement and analytics.

·         Evaluate and track product success and inform iterative improvements.

·         Lead go-to-market strategies for new measurement products, including positioning, messaging, and client enablement.

·         Coach product managers and Customer Success colleagues, fostering a culture of innovation, collaboration, and continuous learning.

·         Ensure compliance with data privacy regulations and ethical standards in the development and deployment of measurement tools.

Qualifications

·         A bachelor's degree, or equivalent experience, in a relevant field such as computer science, business, or data science (a master’s degree is preferred)

·         At least seven to 10 years of experience in product management or measurement, particularly within the digital advertising, healthcare, or data analytics domains

·         A strong understanding of digital media measurement and cross-channel analytics

·         Proficiency with data analytics tools and methodologies, including SQL and data visualization platforms

·         Strong analytical and problem-solving skills with a data-driven mindset

·         Excellent communication and interpersonal skills to effectively engage with diverse stakeholders

·         Innovative thinking with the ability to drive product development from concept to execution

·         A proven track record of leading and mentoring cross-functional teams

·         The ability to influence and align teams around a shared vision and drive strategic initiatives

·         Strong project management skills to set and achieve goals effectively