Performance Marketing Strategist

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world. Owlet has helped more than a million parents keep their children safe, while bringing joy and sleep to the parenting journey. We believe every parent deserves the peace of mind that comes with a better understanding of their baby’s needs.

Learn more about our amazing mission at https://owletcare.com/pages/why-owlet

Job Overview:

We’re looking for a highly skilled and data-driven Performance Marketing Strategist to lead our growth across key digital platforms. This person will bring deep hands-on experience running campaigns on Meta (Facebook/Instagram), Google, and TikTok, along with a strategic mindset to optimize media performance and scale results. If you’re an expert in optimizing paid media campaigns, building ads, and growing paid media channels, this is the right role for you.

You’ll be responsible for end-to-end paid media strategy and execution—from planning and testing to reporting and optimization. You will collaborate cross-functionally, especially with the creative and content teams, to ensure ad creatives align with performance goals. This is a highly impactful role that requires analytical rigor, creative insight, and strong project management skills.

This is a contract position, paid on an hourly basis, with an estimate of 20-30 hours per week.

Primary Responsibilities:

• Campaign Management & Optimization: Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok. Manage budgets and pacing to maximize ROI and efficiency. Implement A/B tests and experimentation strategies across platforms to identify growth opportunities.
• Strategy & Planning: Use your platform expertise to develop channel-specific strategies aligned with overall marketing and business objectives. Stay updated on the latest social media trends, consumer behaviors, platform updates, algorithm changes, and best practices to keep campaigns fresh, effective, and compliant.
• Analytics & Reporting: Monitor and report on KPIs including CPA, ROAS, CTR, and conversion rates. Use platform analytics and tools (e.g., Google Analytics, Ads Manager, TikTok Ads Manager) to analyze performance and identify trends.Provide regular performance reports and actionable insights to key stakeholders.
• Cross-Functional Collaboration: Work closely with the creative team to brief in new ads and provide feedback based on performance data. Partner with lifecycle marketing, product, and other teams to align paid media efforts with broader marketing initiatives.
• Creative Problem-Solving: Bring outside-the-box thinking to campaign planning—exploring innovative content formats, unconventional media strategies, and bold creative angles to drive performance.

Requirements

Qualifications:

• 3–5+ years of hands-on experience managing performance marketing campaigns across Meta, Google, and TikTok.
• Strong understanding of digital media buying, tracking, analytics, attribution, and platform algorithms.
• Proven ability to develop and execute data-informed strategies that drive measurable business results.
• Experience with A/B testing frameworks and marketing analytics tools.
• Excellent communication and collaboration skills, with a track record of working cross-functionally.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.

Owlet Baby Care, Inc. is the equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.