<p><strong>Job Description for Performance Marketing Specialist (100% Remote – Chicago Area Preferred):</strong></p><p data-start="3936" data-end="4281">We’re hiring a Performance Marketing Specialist to create and optimize campaigns that deliver measurable results. 📈 This role is focused on high-conversion email campaigns, landing pages, and digital content to drive franchisee and client acquisition. Perfect for someone who takes pride in seeing their work directly move the needle.</p><p data-start="4283" data-end="4529">You’ll work alongside a collaborative full-stack team of SEO, paid media, design, and analytics experts — giving you the ability to test faster, experiment more, and grow your skills while owning your channels and delivering results. 🙌</p><p><strong>What You’ll Do 📈</strong></p><ul><li data-start="1352" data-end="1436">Design, build, and optimize email marketing campaigns that engage and convert.</li><li data-start="1439" data-end="1528">Develop landing pages and web content that resonate with prospects and drive leads.</li><li data-start="1531" data-end="1623">Continuously refine campaigns through A/B testing, analytics, and conversion tracking.</li><li data-start="1626" data-end="1741">Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.</li><li data-start="1744" data-end="1855">Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.</li><li data-start="1858" data-end="1954">Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.</li><li data-start="1957" data-end="2033">Report on campaign performance with clear recommendations for improvement.</li></ul><p><strong>What We’re Looking For 🔎</strong></p><ul><li data-start="2078" data-end="2225">3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.</li><li data-start="2228" data-end="2337">Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.</li><li data-start="2340" data-end="2423">Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).</li><li data-start="2426" data-end="2499">Experience with website CMS tools (WordPress, Webflow, or similar).</li><li data-start="2502" data-end="2589">Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).</li><li data-start="2592" data-end="2667">Exceptional writing and editing skills — persuasive, clear, and engaging.</li><li data-start="2670" data-end="2737">Competitive, proactive, and wired to show measurable results.</li><li data-start="2740" data-end="2817">Bonus: experience marketing in a franchise or B2B services environment.</li></ul><h3 data-start="2824" data-end="2848"><strong data-start="2828" data-end="2843">Why Join Us</strong> 💼</h3><ul><li data-start="2851" data-end="2981">Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.</li><li data-start="2984" data-end="3063">Ability to pivot quickly, test new ideas faster, and accelerate learning.</li><li data-start="3066" data-end="3155">Be part of a growing, entrepreneurial company where marketing is central to growth.</li><li data-start="3158" data-end="3192">100% remote (Chicago preferred).</li></ul><p data-start="3194" data-end="3385"><strong data-start="3194" data-end="3215">Benefits include:</strong> 💻 competitive pay, 🏥 health/dental/vision insurance, 💸 401(k) with match, 🌴 generous PTO and holidays, 👶 paid parental leave, 📚 ongoing professional development.</p>