Performance Creative Strategist

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are looking for a talented and driven full-time remote Performance Creative Strategist to join our team. In this role, you will play a key part in shaping and executing high-performing paid media campaigns that drive customer acquisition and engagement. As a Performance Creative Strategist, you will work closely with designers and creative teams to conceptualize impactful advertising strategies, focusing on data-driven insights and audience engagement.

Seniority Level: Senior-level

Responsibilities:

Develop and Execute Creative Strategies

• Craft and implement creative strategies specifically tailored for paid media channels, including social media, search, and display.

• Collaborate with cross-functional teams, including marketing, product, and design, to deliver cohesive and impactful advertising campaigns.

Creative Collaboration

• Partner with designers and creative teams to ideate, brief, and guide the development of performance-driven content, ensuring alignment with campaign goals.

• Provide creative direction and feedback on all aspects of the creative process, from concept to execution.

Research and Insights Gathering

• Conduct research and gather insights to deeply understand the needs and preferences of women experiencing menopause.

• Develop audience personas and identify key messaging that resonates with our target audience.

Performance Optimization

• Optimize creative strategies based on performance data and A/B testing to continually improve campaign outcomes.

• Monitor paid media performance metrics and provide actionable insights to refine creative strategies.

Stay Informed

• Stay up-to-date with industry trends, competitor activity, and emerging platforms to keep Winona’s paid media strategies fresh and innovative.

Requirements:

• 3+ years of proven experience in a creative or strategic role focused on paid media, preferably in healthcare, wellness, or lifestyle brands.

• Expertise in crafting performance-driven ad strategies for platforms like Facebook, Instagram, Google Ads, and TikTok.

• Strong analytical skills with a data-driven mindset to assess and optimize campaign performance.

• Exceptional storytelling skills with a strong ability to connect emotionally with an audience through paid media.

• Experience briefing and collaborating with creative teams and designers.

• Strong project management skills and the ability to work collaboratively in a fast-paced environment.

• A passion for women’s health and a commitment to destigmatizing menopause.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose.

• Unlimited PTO.

• Medical/ Dental/ Vision insurance (US-W2).

• Non-working holidays per country of residence.

• Referral bonuses.

• Financial support for online courses.

• Fun and casual work environment.

• Employee engagement activities and virtual gatherings.

• We are a diverse, global team! 🌍