Paid Media Manager

Your Role in Our Journey

The Paid Media Manager is responsible for the hands-on execution and daily management of all paid advertising campaigns across major platforms. This role requires deep technical proficiency and an analytical mindset to ensure campaign performance meets strict ROI and efficiency targets. The manager will own campaign setup, tracking integrity, and day-to-day optimizations for the majority of the marketing spend.

This role is highly focused on technical execution, optimization, and daily management of the company's multi-million dollar paid media budget, providing the necessary operational support to ensure efficient growth. This position is fully remote.

What You'll Be Uncorking

Key Responsibilities:

Day-to-Day Campaign Management & Optimization

• Execution Ownership: Manage all aspects of daily campaign operations across:
• • Paid Search: Google & Bing (Performance Max, PLA, DSA, Non-Brand, Brand).
  • Paid Content: YouTube, Display, Demand Gen.
  • Paid Social: Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, LinkedIn.
  • Manage WEX Campaign Execution, Tasting Room, Cork & Compass, and other subsidiary companies (Search, Content, Social TBD).
• Budget & Bidding: Monitor daily pacing, adjust budgets, and implement bid strategies to hit efficiency (ROAS) and volume targets.
• Creative & Copy: Refresh creative rotations, conduct A/B testing, manage ad copy, and ensure product sets are current.
• Campaign Hygiene: Manage negative keywords, conduct search term audits, perform keyword expansion, and proactively resolve disapproved ads or feed errors.

Technical Setup & Tracking

• Campaign Setup: Accurately build and launch new campaigns, upload ad assets, create target audiences and exclusions, and set up tracking parameters.
• Tracking QA: Conduct basic QA to ensure correct implementation of conversion tracking, Google Tag Manager (GTM) parameters, and platform pixels.
• Feed Management: Ensure product catalogs and feeds for PLA/Shopping, PMAX, and Paid Social are up-to-date and free of technical errors.

Reporting & Performance Insight

• Performance Monitoring: Maintain weekly performance data and dashboards across all paid channels.
• Insight Generation: Surface early insights related to efficiency, spend pacing, and ROAS trends for the Director of Growth Marketing and leadership team.
• Ad-Hoc Reporting: Pull reports for other teams (e.g., Creative, Product) as needed.

The Perfect Blend (What You Bring to the Table)

Qualifications:

• 2+ years of hands-on experience managing and optimizing large-scale paid media campaigns with significant monthly spend.
• Direct platform experience with:
• • Google Ads (Search, Shopping/PLA, Performance Max, YouTube, Demand Gen)
  • Microsoft Ads (Bing)
  • Meta Ads Manager (Facebook & Instagram)
• Proven ability to execute daily optimizations tied to efficiency goals (ROAS, CPA) and volume targets.
• Strong technical foundation in digital advertising, including:
• • Conversion tracking and pixel setup
  • Google Tag Manager (GTM) familiarity and basic QA
  • Product feed management for Shopping, PMAX, and paid social catalogs
• High proficiency in platform-native reporting, performance analysis, and data interpretation.
• Strong attention to detail with the ability to manage complex campaigns without sacrificing accuracy.

Preferred Qualifications:

• Experience with additional paid media platforms such as: TikTok Ads, Pinterest Ads, Reddit Ads, and LinkedIn Ads.
• Ecommerce and martech experience, including familiarity with:
• • Magento
  • NetSuite
  • Product catalog management systems and inventory-based advertising
• Experience working in a multi-brand or multi-business environment.
• Exposure to analytics and experimentation tools (e.g., GA4, Looker Studio, Haensel AMS, A/B testing frameworks).
• Background in performance-driven ecommerce, subscription, or DTC businesses.

Our Commitment to You

Unlimited PTO, Full Medical, Dental and Vision benefits, 401(K) Match, FSA & Dependent Care FSA, Flexible Work Environment, Onsite Gym, Pet Discount Plans, Employee Discount, optional Wine Tasting Class participation, Flexible Schedule, Dynamic and Collaborative work culture.

Our Core Values

JOY

We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees’ home lives. We encourage fun, discovery, adventure and health for our teams.

EMPATHY

We support our employees with patience and understanding, recognizing that work hours represent a substantial percentage of one’s time. We encourage a diverse mindset that helps us better reflect the evolving wine culture.

TRANSPARENCY

Communication and integrity are the cornerstones of our relationships with each other and our customers. We speak openly about our achievements and challenges, with the goal of helping each other grow.

PASSION

We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.

INNOVATION

We value those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.

COLLABORATION

We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.

Our Commitment to Inclusion & Equity

At Wine Enthusiast, we are committed to fostering a diverse, equitable, and inclusive workplace. We are an Equal Opportunity Employer (EOE) and do not discriminate against employees or applicants for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. As part of our commitment to fair hiring practices, we have adopted "ban the box" policies to provide individuals with criminal records a fair chance at employment. We consider all applicants on their merits and qualifications, considering their ability to perform the job.

Our family-owned company was born from a passion to bring a fine wine experience to the everyday. We believe wine is best shared with others and brings people together. In 2021, Adam and Sybil's daughters Erika Strum Silberstein and Jacqueline Strum were named co-presidents and continue to lead the mission of bringing wine to life. The second generation works together with the collective team to create new and better ways for everyone to explore and enjoy the exciting world of wine, including low-alcohol wines, non-alcohol wines, spirits, and beyond! We hope you’ll join us with a glass in hand.

The pay range for this role is:

75,000.00 - 90,000.00 USD per year.