Strategic Sales Development Representative (REMOTE - EAST COAST)

About the Role

We're looking for a Strategic Sales Development Representative  to own the crucial mid-funnel stage of our revenue engine. This is a hybrid marketing + outbound execution role focused on turning demand into pipeline. You’ll be the connective tissue between inbound leads, outbound strategy, and our sales team using AI tools, strategic messaging, and personalized outreach to create high-quality sales opportunities. This is not a traditional BDR or demand gen role,  you’ll own the strategy and execution for moving prospects from engaged to booked to qualified pipeline.

Responsibilities

Generate qualified opportunities by following up on mid-funnel marketing leads, MQLs and warm accounts 

Experiment with new channels, tools, and workflows to drive scalable results, own AI and automation use to drive scalable results

Set meetings with key decision-makers at ICP accounts (e.g., CHROs, Talent Acquisition Leads, Engineering Leaders, etc.)

Build and execute multi-channel outbound sequences using tools like Apollo, LinkedIn, and AI-based personalization tools (e.g., ChatGPT, Lavender)

Manage follow-up on inbound and marketing-generated leads (webinars, events, content downloads, etc.)

Write high-converting outbound messaging and call scripts tailored to buyer personas

Execute high-quality, creative outbound touches (calls, emails, LinkedIn, video, direct mail etc.) to generate interest and book meetings with qualified buyers.

Personalize outreach using account intelligence, research and insights from marketing campaigns.

Partner with Marketing and Sales leadership to continuously optimize targeting, campaigns, and effective opportunity  handoff

Track and report on KPIs like S0  created, S1 pipeline sourced, and revenue contribution

Experiment with new channels, tools, and workflows to drive scalable results

Design, build, and Execute a best-in-class handover process, ensuring our prospects have a seamless experience. 

You Might Be a Fit If You...

Have 2–5 years experience in a combination of  demand gen, outbound marketing, and/or full-cycle SDR/BDR/Sales roles

Have directly set meetings and sourced pipeline in a SaaS environment

Comfortable  prospecting via phone as well as email and Social channelsLove writing compelling, human messages and experimenting with new outbound angles

Are excited to manage AI tools and automation to scale personalized outreach

Understand buyer psychology and how to nudge people from interest to action

Are comfortable being measured on pipeline created and revenue influenced, not just meetings booked

You are a self-starter and driven by hitting and exceeding set goals.

You are excellent at managing your  time effectively and prioritizing tasks