About the role
Planstin Administration is looking for a versatile and proactive Marketing Specialist to join our growing team. This role is ideal for someone a strong working knowledge of website design and management (preferably in Duda) and a solid foundation in digital marketing. You’ll work closely with the Director of Marketing and cross-functional teams to support digital campaigns, maintain and improve the company website, and help implement marketing automation workflows.
This is a hands-on, execution-focused role for someone who’s ready to grow, contribute, and learn in a fast-moving environment.
What you'll do
Website Design & Management
- Own day-to-day website updates using Duda — including layout edits, content refreshes, and page creation.
- Ensure web experiences are optimized for usability, mobile responsiveness, and lead conversion.
- Collaborate on landing pages, CTAs, and SEO implementation.
Lead Generation & Campaign Support
- Assist in developing and executing digital lead generation strategies (social, email, web).
- Help manage and monitor LinkedIn campaigns aligned with strategic goals.
- Analyze campaign performance and make data-informed recommendations.
Marketing Automation
- Support email and workflow setup using platforms like GoHighLevel.
- Build nurture sequences, forms, and tags that enhance engagement and customer journey.
- Assist in A/B testing, tracking, and reporting.
Creative & Brand Support
- Create or adapt assets for use in social media, email, and web (Canva, Adobe Creative Suite, or similar).
- Help enforce brand consistency across channels.
- Support event, expo, and internal marketing needs as they arise.
Team Collaboration
- Partner across marketing, sales, and product teams to execute integrated campaigns.
- Be ready to shift gears, wear different hats, and contribute wherever needed.
Qualifications
- 2–3 years of experience (internships count!)
- Experience managing or designing websites (preferably in Duda)
- Familiarity with marketing tools (GoHighLevel, HubSpot, Mailchimp, or similar)
- Exposure to SEO, analytics tools, and A/B testing practices
- Design skills a plus — even better if you’ve used Canva or Adobe tools
- Highly organized, flexible, and curious
- Strong communication and collaboration instincts
Why Join Planstin?
- Be part of a team that’s reshaping how businesses approach benefits and compliance
- Work in a fast-growing,mission-driven environment
- Get direct mentorship, hands-on ownership, and room to grow
- Help build smart, bold marketing from the ground up
Planstin's Employee Benefits:
- 12 paid holidays plus 3 weeks of paid time off to balance work and life.
- Comprehensive insurance coverage including health, dental, vision, and accident plans tailored for your well-being.
- Invest in your future with a 401k plan backed by a solid 4% match from us.
- Enjoy complimentary snacks and drinks at the office and regular lunches available onsite.
- Take your career to new heights with our dedicated training programs and a team environment that’s all about support and growth.
- Build strong connections with colleagues at our frequent, fun team-building events.