Sea Colony is seeking a dynamic and results-driven Marketing Specialist to join our vibrant team in the hospitality industry. As a premier leader in providing exceptional vacation experiences, Sea Colony prides itself on offering unparalleled service and beautiful accommodations. The Marketing Specialist will play a critical role in shaping and executing our marketing strategy to enhance brand visibility, attract guests, and drive revenue. This position requires a creative thinker with a passion for storytelling and a deep understanding of digital marketing trends and techniques. The ideal candidate will collaborate with various departments, develop targeted campaigns, and analyze market trends to optimize our outreach efforts. At Sea Colony, we believe in building connections with our guests and delivering memorable experiences. If you are a motivated self-starter who thrives in a fast-paced environment and is eager to make an impact in the hospitality sector, we encourage you to apply. Join us in showcasing the beauty and charm of Sea Colony, and help us create lasting impressions that keep our guests returning year after year.
Responsibilities
- Develop and implement marketing strategies to promote Sea Colony's offerings and improve guest engagement.
- Monitor and analyze market trends to identify new opportunities for growth and improvement.
- Collaborate with the sales team to create promotional materials and packages that drive bookings.
- Manage social media accounts, crafting engaging content that reflects the Sea Colony brand.
- Coordinate and execute email marketing campaigns, ensuring targeted audience reach and maximizing open rates.
- Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
- Assist with organizing events and promotions that enhance Sea Colony’s brand presence and guest experience.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in a marketing role, preferably within the hospitality industry.
- Strong understanding of digital marketing tools and strategies, including SEO, PPC, and social media.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficient in using marketing software and analytics tools to track performance and derive actionable insights.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Creative problem-solving skills and a passion for the hospitality industry.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
- Work From Home