Marketing Operations Specialist, Automation

DescriptionKeeper Security is hiring a Marketing Operations Specialist, Automation to join our global marketing team. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago, Illinois. Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play a key role in ensuring our marketing systems, data and automation programs operate efficiently and at scale.About KeeperKeeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognized for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), Keeper secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why Keeper is trusted by leading organizations to defend against modern adversaries at <a href="http://keepersecurity.com">KeeperSecurity.com</a>.About the RoleThe Marketing Operations Specialist, Automation will be responsible for maintaining CRM data integrity, managing enrichment and segmentation processes and building scalable marketing automation programs that support lead generation and pipeline growth. This role will partner closely with Demand Generation, Customer Marketing, Event Marketing, Marketing Operations, RevOps and Sales to ensure accurate data flow, optimized nurture journeys and seamless system performance across HubSpot and Salesforce.The ideal candidate is highly detail-oriented, process-driven and comfortable working within complex automation environments to ensure data accuracy and campaign effectiveness.Responsibilities<ul><li>Own data governance standards and field definitions across HubSpot. </li><li>Manage deduplication process, ensure accurate lead-to-account matching, monitor and improve data completeness, implementing validation rules and automation to prevent inaccurate or incomplete data entry. </li><li>Partner cross-functionally to align teams on CRM best practices and data hygiene standards</li><li>Manage enrichment integrations and associated workflows to optimize data and continuously audit data quality using dashboards to improve reporting and campaign effectiveness</li><li>Ensure account and contact data accuracy supports targeting and segmentation strategy</li><li>Maintain accurate and up-to-date marketing lists for campaigns, nurtures, outbound initiatives for all areas of marketing including suppression lists and audience exclusions</li><li>maintain clean segmentation logic, optimize account and contact data supports targets. Maintain the most up-to-date lists for marketing team to use for prospect, opportunity, and customer communications and initiatives</li><li>Build and maintain scalable multi-stage nurture programs to support leads passed back to marketing from sales to nurture based on nurture reason. </li><li>Own re-engagement and lead recycling campaigns to maximize database value.</li><li>Monitor nurture performance, data quality, and email metrics to drive improvements</li><li>Conduct A/B tests and identify drop-offs in nurture sequences and optimize flow</li><li>Maintain marketing automation workflows, troubleshoot automation failures or sync discrepancies between HubSpot and Salesforce, document processes and automation logic, continuously improve processes</li><li>Continuously evaluate and improve automation processes to enhance efficiency and performance</li></ul>Requirements<ul><li>2+ years of Marketing Operations or Marketing Automation experience in B2B SaaS</li><li>Hands on expertise in HubSpot marketing automation and strong working knowledge of Salesforce</li><li>Experience managing CRM data hygiene, deduplication and enrichment processes</li><li>Strong understanding of lead lifecycle management, segmentation strategies and nurture best practices</li><li>Experience building behavior-triggered and lifecycle-triggered automation workflows</li><li>Ability to troubleshoot system integrations and resolve data sync discrepancies</li><li>Strong analytical skills with the ability to interpret campaign performance data</li><li>Exceptional attention to detail and commitment to data accuracy and governance</li><li>Ability to manage multiple priorities in a fast-paced, high-growth environment</li><li>Bachelor’s degree in Marketing, Business or a related field</li></ul>Preferred<ul><li>Experience in cybersecurity or high-growth B2B SaaS environments</li><li>HubSpot certifications</li><li>Experience working with enrichment and martech tools such as ZoomInfo, Demandbase or similar platforms</li><li>Experience supporting ABM and outbound automation programs</li><li>Experience using project management tools such as <a href="http://monday.com">Monday.com</a></li></ul>Benefits<ul><li>Medical, Dental & Vision (inclusive of domestic partnerships)</li><li>Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life</li><li>Voluntary Short/Long Term Disability Insurance</li><li>401K (Roth/Traditional)</li><li>A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)</li><li>Above market annual bonuses</li></ul>Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.Classification: Exempt<div class="content-conclusion"> Keeper Candidate Privacy NoticeThis notice explains how Keeper Security processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be Keeper Security Inc. (US), Keeper Security EMEA Ltd. (Ireland), or Keeper Security APAC K.K (Japan). 1. Data We CollectInformation You provide:<ul><li class="pf1">Contact details, CV/resume, cover letter</li><li class="pf1">Employment history, qualifications, work eligibility</li><li class="pf1">Application responses and uploaded documents</li></ul>Information We generate:<ul><li class="pf1">Interview notes, assessments, communications</li><li class="pf1">Scheduling information</li></ul>Information From Others:<ul><li class="pf1">Recruiter/referral information who submit your profile</li><li class="pf1">References (with your consent, before final offer)</li><li class="pf1">Public professional profiles</li><li class="pf1">Background verification (post offer)</li></ul> Voluntary Diversity and Equal Opportunity Information<ul><li class="pf1">We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements</li></ul> 2. How We Use Your Data<ul><li class="pf1">Assess your application and suitability</li><li class="pf1">Manage interviews and recruitment workflow</li><li class="pf1">Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)</li><li class="pf1">Comply with employment law obligations</li></ul> 3. Legal Basis<ul><li class="pf1">Legitimate Interests (recruitment management, security and integrity of the hiring process)</li><li class="pf1">Contracting steps (for progressed candidates)</li><li class="pf1">Legal and regulatory compliance obligations; explicit consent where required</li></ul> 4. Who We Share Information WithInternal: <ul><li class="pf1">HR, hiring managers, interviewers*, IT support for system administration</li></ul>*Note - diversity and equal opportunity data is not shared with hiring managers.Third Parties:Service providers who assist with:<ul><li class="pf1">Applicant tracking, recruitment systems and assessment providers</li><li class="pf1">Background verification vendors (post offer)</li><li class="pf1">Recruitment agencies (where applicable)</li><li class="pf1">Tools to support communication, collaboration and to securely store your data</li></ul>Keeper ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place. 5. International TransfersYour data may be accessed by Keeper entities globally as needed for the purposes of hiring and decision making. We protect any such data transfer between Keeper entities using appropriate safeguards under applicable data protection laws. 6. SecurityWe implement appropriate technical and organizational measures to protect your data, consistent with our industry leading security standards.7. RetentionWe keep your data for 24 months from your last application activity, then delete or anonymize it. Exceptions:<ul><li class="pf1">You opt into our talent database for further retention by providing consent (extended retention)</li><li class="pf1">You're hired (transfers to employee records)</li></ul> 8. Your RightsYou have the following rights and can contact us at the email below to exercise them:<ul><li class="pf1">Access, correct, or delete your data, subject to applicable law and retention requirements</li><li class="pf1">Object to or restrict processing</li><li class="pf1">Withdraw consent (where applicable)</li><li class="pf1">Request data portability</li><li class="pf1">Lodge a complaint with your data protection authority</li></ul>If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law. When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights. 9. Automated DecisionsKeeper does not make hiring decisions using solely automated processing.10. Contact - Candidates can send privacy questions to: privacy@keepersecurity.com </div>

Marketing Operations Specialist, Automation

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