Marketing Manager - Lead Aggregation & Reactivation

The Lead Aggregation & Reactivation Manager is responsible for maximizing the value of every lead the business generates—past and present. This role owns the end-to-end strategy and execution of inbound lead aggregation and outbound reactivation programs, ensuring no opportunity is lost, market capacity is efficiently utilized, and historical demand is consistently converted into revenue.

Sitting at the intersection of performance marketing, CRM, lifecycle automation, and revenue operations, this role transforms dormant demand into booked jobs through intelligent segmentation, compliant multi-channel outreach, and continuous optimization across email, SMS, and call-based follow-up.

What You’ll Do

Own Lead Aggregation & Intake

• Centralize and manage lead aggregation across all sources, including paid media, LSAs, organic, referrals, partnerships, direct mail, and offline channels

• Ensure accurate lead routing, tagging, attribution, and lifecycle status within CRM and reporting systems

• Partner with Performance Marketing and Operations to align lead volume with market capacity and staffing

• Identify and eliminate lead leakage, duplication, attribution gaps, and quality issues

Drive Outbound Reactivation & Lifecycle Strategy

• Design and execute multi-channel reactivation strategies targeting:

• Dormant and aging leads

• Past estimates not converted

• Lapsed customers

• Seasonal, deferred, or capacity-driven demand

• Build segmentation strategies based on time since last contact, service type, market needs, customer value, and job history

• Own outbound messaging frameworks, cadence, channel mix, and testing roadmaps to maximize response and booking rates

Own Vendor Management & Budget Accountability

• Serve as the primary owner for vendors supporting lead aggregation, reactivation, CRM, automation, and outbound programs

• Actively manage vendor performance, deliverables, timelines, and spend—ensuring partners are meeting SLAs and driving measurable ROI

• Lead regular vendor check-ins, performance reviews, and optimization discussions

• Push back when needed—challenging recommendations, costs, and scope creep to protect budget and outcomes

• Hold vendors accountable to contracts, commitments, and results, escalating issues quickly when performance falls short

• Partner with Finance and Performance Marketing to manage vendor budgets, forecasts, and cost efficiency

• Identify opportunities to consolidate tools, renegotiate contracts, or replace underperforming vendors

• Ensure vendors align to internal priorities, compliance requirements, and operational workflows—not the other way around

Lead Email & SMS Marketing Programs

• Own the strategy and execution of all email and SMS programs tied to lead reactivation and lifecycle engagement

• Build and optimize automated and manual campaigns, including:

• Lead follow-up and nurture flows

• Estimate recovery campaigns

• Lapsed customer win-back programs

• Seasonal and capacity-fill initiatives

• Continuously test subject lines, copy, CTAs, timing, sequencing, and personalization

• Ensure full compliance with TCPA, CAN-SPAM, opt-in, and data governance standards

Manage CRM, Automation & Revenue Operations

• Build and maintain email, SMS, and call-based workflows within CRM and marketing automation platforms

• Partner closely with Sales Ops and Call Center teams to ensure:

• Clear ownership of follow-up actions

• Seamless handoffs from automation to human engagement

• SLAs are defined, tracked, and consistently met

• Maintain high standards for CRM hygiene, including statuses, timestamps, dispositions, notes, and suppression logic

Measure, Analyze & Optimize Performance

• Track and report on:

• Reactivation rates by channel

• Cost per reactivated lead

• Conversion to booked jobs

• Revenue influenced and generated by outbound programs

• Build dashboards and recurring insights to inform market capacity planning, campaign prioritization, and budget allocation

• Drive continuous improvement through structured testing, iteration, and post-campaign analysis

Collaborate Cross-Functionally

• Work closely with Performance Marketing, Sales Operations, Call Center teams, and Market Leadership

• Serve as the single owner of lead lifecycle integrity—from first inbound touch through re-engagement and conversion

What You’ll Bring

Required Qualifications

• 4–7+ years of experience in lead management, lifecycle marketing, CRM, performance, or growth marketing

• Proven experience building and scaling email and SMS programs tied directly to revenue outcomes

• Strong working knowledge of CRM and marketing automation platforms (e.g., ServiceTitan, Klaviyo, or similar tools)

• High analytical fluency with experience owning dashboards, KPIs, and performance reporting

• Demonstrated ability to turn data and insights into operational action

Preferred Experience

• Background in home services, local services, or multi-location businesses

• Familiarity with call tracking, attribution, and lead routing tools

• Experience partnering closely with sales, call center, or revenue operations teams

• Marketing operations or revenue operations experience

Key Attributes for Success

• Deeply operational and process-oriented, with strong attention to detail

• Revenue-focused mindset with a bias toward testing, learning, and optimization

• Comfortable owning ambiguity and building scalable systems from scratch

• Strong communicator who can influence cross-functional partners without direct authority

• Highly organized, execution-driven, and accountable for outcomes

  #INDA1

Benefits and other cool stuff:

· Medical, dental, vision, 401K

· Paid Time Off

· Weekly Pay

· Internal Promotion opportunities

· Company swag

(Please note: benefits are not available for part time, temporary or contract roles)

 A1 Garage Door (and affiliate companies) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.