<h3>Company Description</h3><p>At Higher Logic, engagement happens here. As the industry-leading, human-focused engagement platform we deliver powerful online communities and communication tools to organizations looking to build, retain, and grow their member or customer base. We're obsessed with engagement and, with over 13 years of experience in the industry, we've got it down to a science. We are a global company with offices throughout the US, Canada, and Australia. We serve more than 3,000 customers, representing over 350,000 online communities with over 200 million users across 42 countries worldwide. Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why<span class="WbZuDe"> behind our actions and bring our best selves to work every day.</span></p><p><strong>JOB SUMMARY</strong></p><p></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and </span><span data-ccp-parastyle="List Bullet">contributes</span><span data-ccp-parastyle="List Bullet"> ideas for improving pipeline performance through experimentation, testing, and data-driven insights.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-ccp-props="{"335559685":432,"335559991":432}"> </span></p><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Essential Duties and Responsibilities</span></span></strong><span data-ccp-props="{"335559685":432,"335559991":432}"> </span></p><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Campaign Execution</span></span></strong><span data-ccp-props="{"335559685":432,"335559991":432}"> </span></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Run and </span><span data-ccp-parastyle="List Bullet">optimize</span><span data-ccp-parastyle="List Bullet"> campaigns across channels such as email, </span><span data-ccp-parastyle="List Bullet">paid media, </span><span data-ccp-parastyle="List Bullet">webinars, landing pages, digital programs, and events</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Maintain campaign calendars and ensure programs launch smoothly</span></span><span data-ccp-props="{}"> </span></li></ul><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Pipeline Growth & Optimization</span></span></strong><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Continuously evaluate campaign performance and </span><span data-ccp-parastyle="List Bullet">identify</span><span data-ccp-parastyle="List Bullet"> opportunities to improve pipeline generation and engagement.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Monitor campaign performance</span><span data-ccp-parastyle="List Bullet">, analyze results,</span><span data-ccp-parastyle="List Bullet"> and share insights with internal stakeholders</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Recommend improvements to campaign tactics and targeting</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Run experiments and tests to improve engagement, conversion, and pipeline contribution</span></span><span data-ccp-props="{}"> </span></li></ul><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Cross-Functional Collaboration</span></span></strong><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Partner closely with Product</span><span data-ccp-parastyle="List Bullet"> and</span><span data-ccp-parastyle="List Bullet"> </span><span data-ccp-parastyle="List Bullet">Customer Marketing as well as</span><span data-ccp-parastyle="List Bullet"> other marketing team members to ensure campaigns support go-to-market priorities.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Align campaigns with product launches and customer growth initiatives</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Ensure campaigns support the broader marketing and revenue strategy</span></span><span data-ccp-props="{}"> </span></li></ul><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">AI-Enabled Marketing</span></span></strong><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><p><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.</span></span><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Use AI tools to </span><span data-ccp-parastyle="List Bullet">assist</span><span data-ccp-parastyle="List Bullet"> with campaign development, content iteration, and segmentation</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Experiment with AI-driven approaches to improve marketing performance and efficiency</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":6012,"335559991":432,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices</span></span><span data-ccp-props="{}"> </span></li></ul><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Qualifications</span></span></strong><span data-ccp-props="{"335559685":6012,"335559991":432}"> </span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":6012,"335559991":432,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Experience executing multi-channel marketing campaigns including email marketing,</span><span data-ccp-parastyle="List Bullet"> paid media,</span><span data-ccp-parastyle="List Bullet"> webinars, and digital programs</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Strong project management skills with the ability to manage multiple initiatives simultaneously</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":6012,"335559991":432,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Experience working with marketing automation platforms and CRM systems such as </span><span data-ccp-parastyle="List Bullet">HubSpot, </span><span data-ccp-parastyle="List Bullet">Salesforce</span><span data-ccp-parastyle="List Bullet">, and Gong</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Ability to analyze campaign data and translate insights into actionable improvements</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Strong written and verbal communication skills</span></span><span data-ccp-props="{}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Bachelor’s degree in Marketing</span><span data-ccp-parastyle="List Bullet">, Communications, or a related field</span></span><span data-ccp-props="{}"> </span></li></ul><p><span data-ccp-props="{"335559685":432,"335559991":432}"> </span></p><p><strong><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Experience Desired</span></span></strong><span data-ccp-props="{"335559685":432,"335559991":432}"> </span></p><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":6012,"335559991":432,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Experience marketing to associations, membership organizations, or nonprofit organizations</span></span><span data-ccp-props="{"335559685":432}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":6012,"335559991":432,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Experience supporting product launches or lifecycle marketing programs</span></span><span data-ccp-props="{"335559685":432}"> </span></li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":6012,"335559991":432,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Familiarity with AI tools used in marketing workflows</span></span><span data-ccp-props="{"335559685":432}"> </span></li></ul><p></p><p><strong>EEO Disclosure</strong></p><p>Higher Logic is committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.</p><p>Higher Logic is committed to ensuring that its application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact us by emailing <a href="mailto:HRBenefits@higherlogic.com">HRBenefits@higherlogic.com</a></p>