Marketing Manager

About The Role

As the Marketing Manager, you will take full ownership of marketing—from demand generation to product marketing, content strategy, and competitive intelligence. You will serve as a pivotal member of the marketing team and act as a go-to-contact across the organization - with access to contractor resources to execute and scale initiatives. Your main mission is to drive top-of-funnel growth through compelling content, case studies, product launches, and data-backed campaigns.

This role is perfect for someone who:
✅ Specializes in product marketing and can move fast.
✅ Is comfortable being hands-on while also thinking strategically.
✅ Knows how to create content that generates leads.
✅ Can build and refine messaging based on customer insights.
✅ Loves testing, optimizing, and iterating on marketing campaigns.

Key Responsibilities

Product Marketing

• Execute on communication strategy for product launches using a tiered framework (P1, P2, P3).

• Create sales enablement collateral (one-pagers, pitch decks, battlecards, case studies).

• Own messaging & positioning—work with Product to refine key differentiators and pain points.

• Create & maintain competitive intelligence (comparison pages, objection handling guides).

• Manage & optimize the website to ensure clear and compelling product positioning.

Demand Generation & Campaigns

• Own all email marketing efforts, including:

  • Product Launches

  • Closed/Lost Nurture Campaigns

  • Monthly Customer Newsletter

  • Segment-Specific Updates to partners

• Support on ABM (Account-Based Marketing) efforts, assist in the creation of tiered lists and marketing collateral required by sales

SEO & Content Strategy

• Develop and execute an SEO-driven content plan to increase organic traffic & inbound leads.

• Own content production, ensuring 2 high-quality articles per week to increase ranking on top keywords

• Track keyword rankings & backlinking efforts using SEMrush or similar tool to ensure visibility on key search terms.

• 2-4 years of experience in marketing, preferably in B2B SaaS or tech startups.

• A self-starter who thrives in high-growth environments, you love owning the process.

• Expertise in demand generation, content marketing, and product positioning.

• A strong storyteller, you can craft compelling messaging that converts.

• Data-driven, you use analytics to measure performance and optimize.

Comfortable working with contractors & freelancers to scale execution.