Marketing Manager

Company Description

Giant Pictures is an independent film company providing distribution for the digital age. From management of streaming channels and content libraries, to new movies and episodic series, we partner with rights owners to maximize the value of their content. Giant Pictures owns and operates specialty theatrical label, Drafthouse Films, and is the distribution and technology partner of the Tribeca Festival.  Learn more at www.giant.pictures

Job Description

Giant Pictures is seeking a highly skilled Marketing Manager, who will play a crucial role in developing and executing marketing campaigns for our independent film releases across all windows, and with a focus on VOD/home media. Your creativity, attention to detail, and relentlessly positive energy will be key in driving the success of our films.

Responsibilities:

· Film release campaign management dealing with high volume of releases across VOD and theatrical

· Work directly with filmmakers through campaign lifecycle

· Social media management (calendar & posting) for three releasing label brands: Drafthouse Films, Tribeca Films, Giant Pictures

· Corporate marketing and PR (website updates, events/activations, festivals, social media)

· Asset creation: trailers, cut-downs, posters, artwork, social graphics (motion and static), tracking and managing cost budgets

· Mailing list campaigns and list management

· Online metadata updates (IMDB, RT, TMDB, Letterboxd, Gracenote/Fandango, etc)

· YouTube channel strategy and execution

· PowerPoint design and updates

· Monitor and analyze campaign performance, using data-driven insights

· Media buying

· Hire and manage PR/marketing vendors

· Collaborate closely with internal teams including PR, Theatrical, Sales, Finance, and Legal

· Thought leadership/industry presence around film marketing & distribution

· Work with Legal and content owners for any asset clearances needed

· Archive and maintain database of marketing materials across catalog

Qualifications

·  Minimum 3 years experience in marketing roles within the film industry

· Demonstrated success in developing and executing comprehensive film marketing campaigns, particularly in VOD/home media

· Knowledge of digital marketing channels, social media platforms, film windowing and emerging marketing trends

· Understanding of the film industry's competitive set, audience preferences, and market dynamics

· Expertise in: YouTube management, video editing, graphic design (Photoshop, Premiere)

· Microsoft Office Suite, including Excel, Word, PowerPoint

· Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders and project manage.

· Strong analytical skills and proficiency in data analysis tools to measure campaign performance and optimize marketing strategies

· Ability to work under pressure, meet deadlines, and adapt to a fast-paced, dynamic environment

· Bachelor's degree in Marketing, Business Administration, or a related field

Location: New York, NY or Los Angeles, CA
Hours: Full time, hybrid (in office 3-5 days per week)
Salary range: $60,000 - $80,000

Additional Information

All your information will be kept confidential according to EEO guidelines.