Marketing Copy Writer (Short-Form Specialist)

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.AssetWatch is seeking a highly motivated and creative Marketing Copy Writer with a passion for crafting compelling short-form content that drives leads. You will be a key player in developing engaging copy for our marketing campaigns across various channels, focusing on concise and impactful messaging that resonates with our target audience. If you thrive in a fast-paced environment and have a knack for turning complex ideas into clear and persuasive language, we want to hear from you! What You'll Do:<ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Campaign-Focused Content Creation: Develop high-quality, short-form content for a variety of marketing campaigns, including:  </li></ul><ul><li data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="2">Advertising Copy: Write concise and impactful ad copy for various platforms (e.g., Google Ads, social media ads, display ads) that grabs attention and encourages clicks. </li></ul><ul><li data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="2">Landing Page Copy: Craft compelling landing page content that drives conversions by highlighting key benefits and calls to action. </li></ul><ul><li data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="2">Marketing Email Copy: Create engaging email subject lines, preheader text, and body copy that increases open rates, click-through rates, and conversions. </li></ul><ul><li data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="2">Social Media Posts: Develop creative and engaging social media content that aligns with brand voice and platform best practices, including captions, tweets, and short-form video scripts. </li></ul><ul><li data-leveltext="o" data-font="Courier New" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Courier New","469769242":[9675],"469777803":"left","469777804":"o","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="2">Sales Collateral: Write concise and persuasive copy for sales materials such as brochures, one-page sheets, and presentations. </li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Collaboration: Work closely with other members of the marketing team including demand generation, digital marketing, events, and creative; as well as other team members to understand campaign objectives and target audience, ensuring consistent brand messaging across all platforms. </li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Content Strategy: Contribute to the development of content strategies by brainstorming creative ideas and identifying opportunities for short-form content optimization. </li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">SEO Optimization: Incorporate relevant keywords and SEO best practices into content where appropriate to improve search engine visibility. </li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1">A/B Testing: Collaborate on A/B testing initiatives by creating variations of ad copy, landing page content, and email copy to optimize campaign performance. </li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1">Proofreading and Editing: Ensure all content is error-free, grammatically correct, and adheres to brand guidelines. </li></ul><ul><li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1">Staying Up-to-Date: Stay current with industry trends, best practices, and emerging platforms in short-form content marketing.</li></ul>Who You Are: <ul><li>2+ years of experience in marketing copy writing, with a strong emphasis on short-form content creation. </li><li>Proven ability to write concise, persuasive, and engaging copy for various marketing channels. </li><li>Excellent understanding of marketing principles and best practices. </li><li>Strong attention to detail and a passion for creating high-quality content at scale. </li><li>Ability to work independently and as part of a team. </li><li>Excellent communication and collaboration skills. </li><li>Familiarity with SEO principles and keyword research. </li><li>Experience with content management systems (CMS) and marketing automation tools a plus. </li><li>Portfolio showcasing relevant short-form content examples. </li><li>Bilingual (English/Spanish) preferred</li></ul>What We Offer: AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space. <ul><li data-stringify-indent="0" data-stringify-border="0">Competitive compensation package including stock options</li><li data-stringify-indent="0" data-stringify-border="0">Flexible work schedule</li><li data-stringify-indent="0" data-stringify-border="0">Competitive benefits and 401k match</li><li data-stringify-indent="0" data-stringify-border="0">Opportunity to make a real impact every day</li><li data-stringify-indent="0" data-stringify-border="0">Work with a passionate and growing team</li><li data-stringify-indent="0" data-stringify-border="0">Unlimited PTO</li></ul>We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states as long we all can closely collaborate within core working hours. #LI-Remote

Marketing Copy Writer (Short-Form Specialist)

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