The Opportunity
We’re seeking an experienced growth marketer with expertise in paid social to scale marketing campaigns, drive experimentation, and understand customer behavior and motivations. You’re a passionate marketer who thrives in achieving ambitious growth targets, with a bias for action in an evolving, fast-paced environment.
Key Responsibilities
- Analyze marketing performance data across multiple channels (paid media, organic, radio, OOH, etc.) to identify trends and insights
- Develop and maintain marketing dashboards and reports using tools like Looker
- Track key performance indicators (KPIs) such as ROI, CAC, and conversion rates to optimize marketing strategies
- Perform A/B testing and campaign analysis to improve marketing effectiveness and user experience
- Provide data-driven recommendations for campaign optimization and budget allocation
- Utilize SQL and Google Sheets / Excel to extract, clean, and manipulate data for in-depth analysis
- Conduct customer segmentation and behavioral analysis to enhance targeting and personalization efforts
- Collaborate with stakeholders to define measurement frameworks and attribution models for marketing initiatives
- Stay updated with industry trends, marketing technologies, and best practices in data analytics
Skills & Qualifications
- 2-5 years of experience in marketing analytics, digital analytics, or data-driven marketing roles
- Technical Skills:
- Proficiency in SQL for data extraction and analysis
- Strong experience with data visualization tools (Looker, Tableau, Power BI)
- Knowledge of Facebook Ads Manager, TikTok Ads Manager, Google Analytics, Google Ads, and SEO tools
- Experience in A/B testing and experimentation frameworks
- Familiarity with Python or R for advanced analytics (a plus)
- Strong analytical and problem-solving abilities
- Ability to translate data insights into actionable marketing strategies
- Excellent communication skills to present findings to non-technical stakeholders
- Detail-oriented and proactive in identifying opportunities for optimization
What We Offer
- Competitive compensation
- Medical, dental, and vision insurance
- Remote working environment in EST.
- Company-paid life insurance
- 401(k) with company match
- Opportunity to be part of an elite, fast-growing legal brand