Manager, Partner & Channel Marketing

ABOUT THE POSITION

The Manager, Partner & Channel Marketing owns lead generation through strategic partners, professional associations, buying groups, franchises, and event-based marketing programs. This role is responsible for building scalable partner acquisition programs and delivering pipeline through trade shows and co-marketing initiatives. This position works cross-functionally with Sales, Demand Generation, Content, and Product Marketing to activate high-intent prospects through trusted ecosystems. This is a hands-on, revenue-impacting, individual contributor role.

ESSENTIAL FUNCTIONS – RESPONSIBILITIES:

• Partner & Channel Marketing:

Build and scale lead generation programs across:

·       Strategic technology partners

·       Professional associations

·       Buying groups

·       Franchise systems

Design co-marketing strategies including:

·       Email campaigns

·       Webinars

·       Sponsored content

·       Member promotions

·       In-person events

·       Manage partner lead flows, SLAs, tracking, and reporting

·       Own partner program activation, not just recruitment

Trade Shows & Events:

·       Own the annual trade show strategy and budget

·       Select shows based on: Market alignment, Pipeline potential and Historical ROI

·       Partner with Sales on:

o   Booth staffing

o   Lead capture strategy

o   Onsite marketing opportunities

o   Pre- and post-show outreach.

·       Build standardized event ROI reporting tied to pipeline and revenue

Cross-Functional Execution

·       Coordinate with Demand Gen & Revenue Operations on:

o   Campaign execution

o   Lead routing

o   Attribution & reporting

·       Partner with Sales on:

o   Pipeline acceleration

o   Channel-specific sales enablement

·       Partner with Content on:

o   Partner toolkits

o   Co-branded content

o   Event assets

·       Partner with Product Marketing on:

o   Partner positioning

o   Verticalized messaging

o   Vertical specific competitive differentiation

·       Perform other duties as assigned

QUALIFICATIONS

• 5–10 years in:
• • Partner marketing
  • Channel marketing
  • Field marketing
  • Ecosystem marketing
• B2B SaaS experience preferred
• Demonstrated ownership of:
• • Partner lead generation programs
  • Trade show pipeline attribution
• Experience working directly with:
• • Sales teams
  • Demand generation
  • Product marketing

·       Partner activation strategy

·       Event ROI modeling

·       Pipeline analytics

·       Campaign orchestration

·       Cross-functional leadership

·       Budget ownership

·       SalesForce familiarity

WORK ENVIRONMENT

• Monday through Friday
• Fast-paced environment with opportunities for growth and reward
• Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS

• We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
• Position offers a Base Salary
• Medical, Dental, Vision, Life and 401(k) benefits are offered
• Flexible Time Off (FTO)