This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Manager, Lifecycle & Retention in United States.
This role is an opportunity to build and scale a full lifecycle and retention engine within a fast-growing creator commerce environment. You will own how shoppers are activated, engaged, and retained across their journey, turning first-time buyers into long-term, high-value customers. Working at the intersection of marketing, product, and data, you will design automated journeys that meaningfully improve customer experience and business performance. The position is highly hands-on, requiring both strategic thinking and strong execution capability. You will work with large-scale user data and evolving product systems, shaping how lifecycle marketing is defined from the ground up. This is a high-impact role for someone who thrives in fast-paced, test-and-learn environments and wants end-to-end ownership.
Accountabilities:- Own the end-to-end shopper lifecycle strategy, including onboarding, activation, engagement, retention, and win-back initiatives to maximize customer lifetime value.
- Build and optimize automated lifecycle campaigns such as browse abandonment, cart abandonment, post-purchase flows, re-engagement, VIP nurturing, and loyalty communications across email, push, and in-app channels.
- Develop segmentation strategies to target key user groups such as high-value buyers, referral-driven users, discount-sensitive shoppers, and lapsed customers.
- Design and implement lifecycle messaging for loyalty programs, including tier-based communications and engagement strategies across customer segments.
- Establish A/B testing frameworks, define performance KPIs, and continuously monitor and report results using analytics tools such as Amplitude and Looker.
- Collaborate closely with Product, Engineering, and Growth teams to implement event tracking, trigger-based messaging, and data-driven customer journeys.
- Coordinate lifecycle communications with broader marketing initiatives such as brand campaigns and new collection launches.
Requirements:
- 5–7 years of experience in lifecycle marketing, CRM, or retention roles within D2C, e-commerce, or consumer marketplace environments.
- Proven experience building automated lifecycle flows from concept to execution, not just optimizing existing campaigns.
- Hands-on experience with loyalty or VIP program design, launch, or scaling.
- Strong proficiency in lifecycle marketing tools such as Klaviyo; experience with Braze, Iterable, or Salesforce Marketing Cloud is a plus.
- Data-driven mindset with experience defining KPIs, running experiments, and building scalable testing frameworks.
- Ability to work in fast-paced, ambiguous environments with a high level of ownership and autonomy.
- Strong communication skills with the ability to translate business needs into technical requirements for cross-functional teams.
- Bonus: experience in beauty, fashion, creator economy, in-app messaging, or analytics tools such as Amplitude, Looker, or Snowflake.
Benefits:
- Medical and dental coverage with significant employer contribution.
- Equity participation in the company.
- Flexible PTO policy, including birthday PTO.
- 14 weeks of parental leave.
- Wellness, social, technology, and learning & development stipends.
- 401(k) program with employer contribution.
- Access to fitness and wellness membership programs.
- Company retreats and team-building experiences.
- Opportunity to monetize your influence through a personal creator page.
- Dynamic, fast-paced environment with strong ownership and growth opportunities.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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