FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses, from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.
Flo streams more than 50,000 live events annually across sports, including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. We’re looking for people who are passionate about sports, embody accountability, collaboration, curiosity, positivity, grit, and excellence, and are motivated to help grow and elevate the communities we serve.
THE ROLE:
We are seeking a hungry, driven, and highly successful sports media/advertising seller to join our Integrated Partnerships team as an individual contributor. This role is designed for a proven closer with existing relationships across both blue-chip and SME accounts, who thrives in a fast-paced, entrepreneurial environment and is motivated by outsized earnings and impact.
FloSports streams over 50,000 events annually across 25+ sport verticals—including racing, hockey, wrestling, track & field, cheer, cycling, grappling, and a growing roster of NCAA conferences—to millions of the most passionate fans in all of sports. With women's sports experiencing unprecedented growth in viewership, investment, and cultural relevance, this role will be instrumental in capitalizing on that momentum across FloSports' portfolio, which features significant women's sports programming in cheer, gymnastics, volleyball, softball, track & field, and more.
You will own the full sales cycle for advertising and sponsorship opportunities, prospecting and closing multi-faceted deals that leverage FloSports' unique combination of live events, original content, social and digital video, influencer/athlete activations, on-site event experiences, and data-driven audience targeting. A strong understanding of and passion for the women's sports landscape is a key differentiator for this role.
RESPONSIBILITIES:
Own the Full Sales Cycle: Identify, prospect, pitch, negotiate, and close integrated advertising and sponsorship deals with both blue-chip brands and SMEs, leveraging your existing relationships, business development abilities, and FloSports' growing portfolio of assets across 25+ sport verticals.
Drive New Business: Aggressively pursue net new revenue while expanding current relationships, with a focus on verticals and sectors aligned to FloSports' strategic growth plan—including sports sponsors, heartland brands, tech, women's sports brands, beauty, fitness/wellness, apparel, tourism, pharma, betting, and more.
Champion Women's Sports: Develop and evangelize the commercial opportunity within FloSports' women's sports programming. Build the case for brands seeking to align with the explosive growth of women's athletics, leveraging audience data, cultural trends, and FloSports' live event calendar to unlock new investment.
Solution Selling: Develop creative, insight-driven proposals that solve marketer business needs by integrating live event sponsorships, custom content, social/influencer activations, athlete partnerships, podcasts, and digital media across FloSports verticals.
Data-Driven Targeting: Utilize audience insights, Quantcast, and CRM tools to target the right brands and deliver measurable ROI for clients. Track and report on pipeline, outreach, and deal progress using Salesforce and other sales enablement tools.
Elevate Brand Perception: Serve as a brand ambassador for FloSports, positioning our live sports content and events as a premium, brand-safe environment for marketers seeking passionate, loyal, and hard-to-reach audiences.
Collaborate Cross-Functionally: Partner with content, marketing, production, events, and product teams to package and deliver compelling, turn-key programs for advertisers. Ensure flawless execution and client service post-sale.
Meet and Exceed Quotas: Consistently achieve and surpass aggressive quarterly and annual revenue targets and outreach quotas, with a focus on increasing average deal size and landing multi-year, six- and seven-figure commitments.
KNOWLEDGE, SKILLS AND ABILITIES:
Track Record of Success: 5+ years in sports media, digital advertising, or integrated sponsorship sales, with a proven record of exceeding revenue targets and closing six- and seven-figure deals.
Deep Relationships: Existing, active relationships with decision-makers at blue-chip brands, agencies, and SMEs across relevant sectors (sports, CPG, tech, retail, financial, beauty, apparel, tourism, etc.).
Women's Sports Acumen: Strong understanding of the women's sports landscape—its growth trajectory, key stakeholders, and the brands investing in it. Experience selling women's sports media, sponsorships, or adjacent programming is a significant plus.
Hunter Mentality: Relentless drive to win new business, with a high outbound activity level and a knack for opening doors and creating opportunity where none previously existed.
Strategic and Creative: Ability to develop and articulate compelling, insight-driven programs that connect FloSports' assets to advertiser objectives. Experience with CTV, custom content, events, influencer, and digital-first sponsorships is a plus.
Data-Driven Operator: Comfortable using CRM, data, and audience insights to inform targeting, pipeline management, and reporting. Experience with Salesforce and digital ad tech is preferred.
Expert Communicator: Polished, persuasive, and comfortable presenting to senior marketers, procurement, and agency partners. Able to build trust and credibility quickly.
Team Player: Works collaboratively with internal stakeholders to deliver for clients, but operates with an owner's mindset and is accountable for personal results.
Industry Knowledge: Deep understanding of the evolving sports media landscape, marketer expectations, and the value of live, digital, and social sports content. Genuine passion for growing underserved sports communities—especially women's athletics—is a differentiator.
METRICS:
Quarterly and annual revenue targets (direct sales, sponsorships, and integrated packages)
New business development (net new revenue, vertical penetration across sports and women's sports brand categories)
Average deal size and multi-year commitments
Pipeline activity and outreach quotas
Client satisfaction and renewal rates
OUR COMMITMENT TO DIVERSITY:
FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.
We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.
OUR BENEFITS:
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted annually in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
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