About the role
The Manager, Demand Generation is responsible for planning and executing multi-channel marketing programs that generate qualified pipelines for the Nox commercial teams. This role owns campaign execution, channel performance, and lead-to-opportunity conversion in close partnership with Sales and Marketing.
This position is highly performance-driven and supports an enterprise sales motion selling sleep care management and diagnostic solutions to US-based employers, health plans, health systems, and sleep centers.
What you'll do
Pipeline & Campaign Execution
- Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline
- Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting)
- Translate ideal customer profiles and account targeting strategy into high-performing programs
Account-Based Marketing (ABM) Support
- Support ABM execution for named accounts and priority verticals
- Coordinate account-specific plays in partnership with Sales
- Develop and operationalize 1:few and 1:many ABM programs
Channel & Performance Optimization
- Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency)
- Run A/B tests to improve engagement and conversion across the funnel
- Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up
Content & Creative Collaboration
- Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers)
- Ensure messaging aligns with employer buyer needs (HR, Benefits, Total Rewards, Health & Wellbeing)
Sales & Revenue Team Alignment
- Maintain tight weekly alignment with Sales on pipeline targets and campaign performance
- Support field enablement with campaign briefs, talk tracks, and follow-up sequences
- Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support
Success Metrics (KPIs)
- Marketing-sourced pipeline
- Marketing-influenced pipeline
- Cost per lead (CPL) and cost per opportunity (CPO)
- Lead-to-opportunity conversion rate
- Meeting set rate (MQL/SQL to meeting)
- Campaign ROI and payback indicators
- Engagement metrics by channel (CTR, CVR, attendance rates)
Qualifications
Required Qualifications
- 5–8+ years of B2B demand generation experience (enterprise preferred)
- Bachelor’s degree in Marketing or related business degree; MBA or advanced business degree preferred.
- Proven track record of driving pipeline through multi-channel campaigns
- Strong understanding of ABM concepts and enterprise buyer journeys
- Experience partnering closely with Sales teams
- Strong analytical skills and comfort reporting on funnel metrics
- Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce)
Preferred Qualifications
- Experience in healthcare, employer benefits, digital health, health services, or medical devices
- Experience marketing into HR/Benefits/Total Rewards stakeholders and/or health systems