Lifecycle Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager in United States.

This role is focused on driving meaningful customer engagement across the full lifecycle, from onboarding and activation to retention, expansion, and advocacy. You will design and execute data-driven marketing programs that help customers realize value faster, stay engaged longer, and grow their relationship with the platform. Working in a mission-driven, customer-centric environment, you will collaborate closely with Sales, Customer Success, Product, and Revenue Operations teams. The position blends strategic lifecycle thinking with hands-on execution across marketing automation, analytics, and customer communication. You will also play a key role in building scalable programs such as onboarding journeys, segmentation strategies, and customer advocacy initiatives. Success in this role requires a strong analytical mindset combined with creativity and a deep understanding of SaaS customer behavior. This is an opportunity to directly influence customer success and long-term revenue growth in a collaborative, impact-focused organization.

Accountabilities:

In this role, you will own and optimize customer lifecycle marketing strategies designed to increase engagement, adoption, retention, and expansion across the customer base.

Develop and execute lifecycle marketing programs that improve customer engagement, satisfaction, retention, and expansion revenue.
Optimize onboarding communications to accelerate time-to-value and improve early customer experience.
Analyze customer behavior and product usage data to identify segmentation opportunities and drive targeted messaging.
Partner with Customer Success teams to identify adoption gaps and deliver relevant educational content and resources.
Collaborate with Sales and Customer Success to support renewal strategies and improve retention outcomes.
Build and manage customer advocacy programs to support referrals and strengthen customer references.
Support customer-facing initiatives such as webinars, training sessions, and community engagement programs.
Work cross-functionally with Product Marketing, Sales, and Customer Success to align messaging and improve customer value delivery.

Requirements:

The ideal candidate is a data-driven lifecycle marketing professional with strong SaaS experience and the ability to connect customer insights to impactful marketing strategies.

5+ years of experience in lifecycle or customer marketing within a SaaS environment.
Strong experience using marketing automation platforms such as HubSpot or Pardot.
Proven success in driving reviews and demand generation through platforms such as G2 and Capterra.
Experience with product analytics tools such as Pendo or similar platforms.
Strong analytical skills with the ability to interpret customer data and translate insights into actionable strategies.
Excellent communication and project management skills with the ability to manage multiple priorities.
Experience working cross-functionally with Sales, Customer Success, and Product teams.
Self-starter mindset with the ability to operate effectively in a fast-paced, autonomous environment.
Familiarity with AI and automation tools to improve marketing efficiency and performance is a plus.

Benefits:

Fully remote work environment
Opportunity to contribute to mission-driven, impact-focused organizations
Collaborative, values-driven culture centered on empathy and innovation
Strong focus on professional growth and cross-functional collaboration
Exposure to modern marketing automation and customer analytics tools
Opportunity to shape customer lifecycle strategy at scale
Support for experimentation and adoption of new technologies, including AI tools
Work within a customer-first environment focused on meaningful outcomes

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Benefits:

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