Lifecycle Marketing Automation Manager

<div class="content-intro">We Breathe Life Into DataAt Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the <a href="https://www.komodohealth.com/technology/healthcare-map?hsLang=en" target="_blank">Healthcare Map</a> — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease. As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way. </div> The Opportunity at Komodo Health:Komodo Health transforms complex data into actionable insights for the Life Sciences industry. This role sits at the intersection of Marketing and Revenue Operations, partnering with RevOps — the technical backbone — and Paid Media to ensure low friction in the lead transition process. The mission is to command the Middle Funnel: designing sophisticated, AI-driven automation and content logic that converts high-intent prospects into qualified meetings. As the architect of predictable revenue, this role is responsible for driving exponential pipeline growth across the biopharma landscape.Looking back on your first 12 months at Komodo Health, you will have accomplished…<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="whitespace-normal break-words pl-2">Accelerated Pipeline Velocity: Achieved step-change improvements in MQL-to-SQL Conversion Rates through optimized engagement architecture.</li><li class="whitespace-normal break-words pl-2">SDR Unification: Established Marketing as the greatest partner to the SDR team, consistently opening doors at target accounts.</li><li class="whitespace-normal break-words pl-2">Funnel Integrity: Successfully implemented and scaled 'Always-On' nurture tracks and 'Recycle' programs that proactively sealed funnel leaks and maximized prospect yield.</li></ul>These are the essential job duties you will be responsible for…<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="whitespace-normal break-words pl-2">Lifecycle Journey Design: Spearhead the design and management of complex, automated lifecycle journeys tailored for critical Life Sciences segments, including Emerging Biopharma, Large BioPharma, and Medical Affairs.</li><li class="whitespace-normal break-words pl-2">AI Marketing Operations: Act as a primary builder and operator for AI Marketing Agents, generating personalized, high-quality email copy that reinforces brand voice and scientific credibility.</li><li class="whitespace-normal break-words pl-2">SDR Enablement: Own and optimize the marketing-led steps within all SDR cadences, deploying templates and triggers that ensure Speed to Lead and SLA workflows optimized for sub-minute contact times.</li><li class="whitespace-normal break-words pl-2">Conversion Analysis: Execute rigorous analysis of conversion rates across every stage of the Golden Path — from MQL through to Meeting Booked.</li><li class="whitespace-normal break-words pl-2">Attribution & Reporting: Partner with RevOps to ensure flawless attribution and high-visibility reporting in executive dashboards.</li><li class="whitespace-normal break-words pl-2">Signal Qualification: Manage qualification criteria for signals sent to SDRs and Sales to optimize toward qualified pipeline.</li><li class="whitespace-normal break-words pl-2">Email Channel Ownership: Serve as the Email channel owner, covering end-to-end execution, audience management, deliverability, compliance, and coordination of the email calendar.</li></ul>What you bring to Komodo Health (required):<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="whitespace-normal break-words pl-2">Demand Generation Experience: 5+ years working in Demand Generation, Lifecycle Marketing, or Marketing Operations with a demonstrable focus on high-volume, automated campaign execution.</li><li class="whitespace-normal break-words pl-2">Technical Command: Deep expertise in HubSpot — Workflows, Sequences, and Lists — and its synchronization with Salesforce is mandatory.</li><li class="whitespace-normal break-words pl-2">AI Fluency: Proven early adopter who can strategically prompt AI agents to produce professional, B2B-ready copy that elevates brand trust.</li><li class="whitespace-normal break-words pl-2">Life Sciences Acumen: Direct familiarity with the biopharma landscape — Commercial vs. Clinical, Therapeutic Areas — essential for credible and targeted messaging.</li><li class="whitespace-normal break-words pl-2">Analytical Mindset: Ability to interpret complex BI dashboards and translate insights into immediate, tactical decisions, with an understanding of the underlying data architecture.</li></ul>Additional skills and experience we'd prioritize (nice to have):<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"><li class="whitespace-normal break-words pl-2">Hands-on experience with 6sense or advanced intent data platforms.</li></ul> <div class="content-pay-transparency"><div class="pay-input"><div class="description">The pay range for each job posting reflects a minimum and maximum range of annual base pay that we reasonably expect to pay for this position within the US. We carefully consider multiple business-related factors when determining compensation, including job-related skills, work experience, geographic work location, relevant training and certifications, business needs and market demands. The starting annual base pay for this role is listed below. This position may be eligible for performance-based bonuses as determined in the Company’s sole discretion and in accordance with a written agreement or plan. This role may also be eligible for equity awards. In addition, this role is eligible for benefits including, but not limited to, comprehensive health, dental, and vision insurance; flexible time off and holidays; 401(k) with company match; disability insurance and life insurance; and leaves of absence in accordance with applicable state and local laws and regulations and company policy. </div><div class="title">San Francisco Bay Area and New York City:</div><div class="pay-range">$140,000—$160,000 USD</div></div><div class="pay-input"><div class="title">All Other US Locations: </div><div class="pay-range">$140,000—$160,000 USD</div></div></div><div class="content-conclusion">Komodo's AI Standard At Komodo, we're not just witnessing the AI revolution – we're leading it. This is a pivotal moment in time, where being first to market with AI transforms industries and sets the bar. We've already established industry leadership in leveraging AI to revolutionize healthcare, and we expect every team member to contribute. AI here isn't optional; it's foundational. We expect you to integrate AI into your daily work – from summarizing documents to automating workflows and uncovering insights. This isn't just about efficiency; it's about making every moment more meaningful, building on trust in AI, and driving our collective success.Join us in shaping the future of healthcare intelligence. Where You’ll WorkKomodo Health has a hybrid work model with hubs in San Francisco, New York City, and Chicago. Roles vary — some can be performed from anywhere in the country, others are scoped to a specific region, and some are based near one of our hubs. For hub-based Dragons, we're building intentional in-office rhythms alongside the flexibility that's core to how we work. Whatever your setup, expectations will always be clear before you join.Equal Opportunity StatementKomodo Health provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. By submitting your application, you acknowledge that you have read and understand Komodo Health’s <a class="decorated-link" href="https://www.komodohealth.com/privacy-notice-for-employees-and-contractors/" target="_new" data-start="381" data-end="503">Privacy Notice for Employees and Contractors</a>.This notice explains how we collect, use, and retain applicant data.</div>

Lifecycle Marketing Automation Manager

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