About the role
AgelessRx's Lifecycle Marketing Associate will play a pivotal role in the Marketing vertical by using targeted lifecycle marketing strategies to increase subscription growth and enhance customer engagement. In collaboration with the Sr. Lifecycle Marketing Manager and cross-functional teams, you will assist in the implementation of comprehensive campaigns across a variety of channels, including email, SMS, and other channels. Additionally, you will work closely with teams and the email agency to optimize conversion, retention rates, and LTV by leveraging personalized messaging and audience segmentation strategies based on product data.
The ideal candidate will have successful experience in lifecycle marketing (preferably in the telehealth, healthcare, health/wellness, or other regulated space), CRM management, strong analytical skills and the ability to translate findings into actionable strategies, as well as proficiency in marketing automation platforms (Braze) and A/B testing.
What you'll do
- Implement automated subscription lifecycle journeys and one-off campaigns across email, SMS, push, and CRM channels to increase conversion, retention, and subscriber LTV.
- Implement audience segmentation strategies using product data to deliver personalized experiences.
- Work closely with the Sr. Lifecycle Marketing Manager to develop a messaging roadmap that focuses on conversions, retention, growth, and win-back.
- Customize messaging for subscription onboarding, retention notifications, and win-backs based on the customer journey.
- Execute strategies to reduce churn based on the performance of each cohort of subscribers.
- Work with the Product, Engineering, Customer Service, and Marketing teams to optimize the customer experience and messaging.
- Report on key subscription metrics across segments in order to continuously improve performance.
- Maintain a focus on the customer journey while implementing dunning strategies to reduce involuntary churn or abandonment.
- From design and setup to deployment of marketing emails on Braze, manage the campaign production pipeline while working closely with email marketing agency.
- Establish and maintain audience lists to ensure proper segmentation for targeted campaigns.
- Perform QA on current and upcoming campaigns and lead A/B testing initiatives to optimize messaging, subject lines, and send times.
Qualifications
- Bachelor's degree in marketing, Business, Communications, or equivalent experience
- 2-3 years in SaaS lifecycle marketing, ideally in health or wellness
- Experience with audience segmentation and personalized messaging based on health factors
- Proven ability to build end-to-end email and SMS campaigns using industry best practices
- Hands-on experience creating customer journeys in Braze
- Skilled in A/B testing across segments and presenting insights for stakeholders
- Background in healthcare/health/wellness SaaS marketing strongly preferred
- Detail-oriented with a focus on customer experience
- Strong communication, organization, and collaboration skills
- Proficient in LCM analytics and reporting tools