Lead Generation Specialist

The Opportunity:

We’re looking for a
savvy, hands-on Growth Specialist – Demand & Lead Generation Marketing
to build and scale lead gen programs from the ground up.

You’ll be the architect and operator of campaigns that fill the top of the funnel with high-quality leads, driving measurable impact on funnel conversions in a fast-paced startup environment.

If you’re equal parts strategic and tactical, love leveraging AI-driven insights to optimize demand gen, and thrive in a “build, test, iterate” environment, this is your playground.

What You’ll Be Doing:

·       Develop, execute, and
optimize outbound demand & lead generation campaigns to attract and
engage

·       target audiences

·       Run multi-channel
campaigns (email, social media, webinars) using data, automation, and AI-driven

·       insights to 10X
pipeline growth.

·       Use tools like HubSpot,
6sense, and ZoomInfo to build and manage prospect lists.

·       Manage marketing
automation workflows in HubSpot.

·       Collaborate closely
with Sales Development Reps (SDRs), Account Executives (AEs), and Marketing to

·       align on initiatives,
refine ICP targeting and personalize messaging.

·       Run ABM
(Account-Based Marketing) efforts with sales to target key accounts.

·       Leverage content
marketing to engage target personas.

·       Track and analyze
campaign performance; experiment with new tactics to increase conversion rates.

·       Optimize messages and
CTAs and conduct A/B testing to constantly improve conversion rates.

·       Monitor campaign
metrics: traffic, engagement, MQLs, SALS, SQLs.

·       Use tools like HubSpot
to track lead flow, MQL to SAL to SQL handoff, and campaign attribution.

·       Stay sharp on AI,
automation, and digital marketing trends to keep us ahead of the curve.

What You’ll Bring:

·       3–5+ years in B2B
demand generation, lead generation or outbound marketing role (preferably B2B

·       SaaS or enterprise
tech), with proven experience driving quality and quantitatively-confirmed
funnel

·       growth for companies in
B2B SaaS, AI, or related technology startups.

·       Proven track record of
building multi-channel lead gen programs from scratch with measurable funnel

·       conversion results
(SQLs, pipeline growth).

·       Proven experience with
both content-led awareness campaigns and pipeline-driving tactics.

·       Mastery of HubSpot,
Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, and other core marketing

·       tools.

·       Strong skills in email
marketing, multi-channel attribution, UTM building for campaign tracking

·       A strong grasp of
outbound messaging strategy, ideal customer profiles, and market segmentation.

·       Excels in clear,
concise and highly polished verbal, written and visual communication for
marketing

·       performance reporting,
executive presentations, emails, webinars, landing pages, etc.

·       Curiosity and passion
for emerging tech — especially AI, data infrastructure, or privacy technology.

·       Highly analytical,
adaptable, and a proactive mindset.

·       Comfortable with
ambiguity, loves rolling up sleeves, thrives on testing and learning.

·       Experience in startups
or early-stage environments.

Bonus Points For:

·       Experience working with
technical audiences (e.g., data scientists, AI architects, CTOs).

·       Exposure to the AI, ML,
or privacy-tech space.

·       Prior work in a hybrid
GTM team with close Sales-Marketing alignment.