Influencer Marketing

🪶 About Plume
Plume is the first fully-integrated and modular blockchain optimized for real world assets (RWAs). We’ve built an EVM-compatible blockchain that’s fast, efficient, and incredibly cheap, along with an end-to-end onboarding platform that lets asset issuers deploy their RWAs onchain. We’re proud of our rapidly growing network, which includes:

• 180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit

• 50+ technology partners working with Plume and offering special services to our ecosystem partners

• Experienced team of 20+ crypto, finance, and tech professionals from:

  • Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken

  • Finance/Tech: JP Morgan, Robinhood, Google, Coupa, Affirm

• Backed by great investors and operators including:

  • YZi Labs, Brevan Howard, Haun Ventures, Galaxy Digital, Lightspeed, Faction, Superscrypt, SV Angel, and more

🪶 Overall Responsibilities

KOL Strategy & Relationship Management:

• Identify, establish, and maintain relationships with top-tier KOLs in the crypto space, including influencers, content creators, and industry thought leaders.

• Negotiate partnership terms and manage KOL contracts to ensure alignment with company goals.

• Coordinate with KOLs to create engaging, authentic, and impactful content that drives brand awareness and growth.

Communication Management:

• Serve as the main point of contact between the company and the KOL network, ensuring clear, consistent, and timely communication.

• Coordinate content schedules, review content, and provide feedback to KOLs to ensure that all deliverables meet brand guidelines and expectations.

• Ensure smooth collaboration between internal teams (marketing, PR, product, etc.) and KOLs.

Performance Reporting & Analysis:

• Track, analyze, and report on the effectiveness of KOL campaigns, using key metrics such as engagement, reach, conversions, and ROI.

• Create detailed reports and provide actionable insights to improve future campaigns.

• Adjust strategies based on data and feedback to continually optimize results.

Budget Management:

• Oversee and manage large weekly budgets for KOL campaigns, ensuring optimal allocation of resources for maximum impact.

• Track expenses, negotiate rates, and ensure campaigns stay within budget.

• Provide regular budget forecasts and adjustments based on performance and campaign priorities.

🪶 What to expect from Plume

• Salary ranges are competitive with top startups.

• As an early employee, you will receive a competitive equity grant.

• Fully remote with the option to come into the NYC office any time.

• Full medical, dental, and vision benefits for US based employees.