Head of Strategic Marketing and Brand

About the role

Bloom Growth is seeking a Head of Strategic Marketing and Brand to shape how we show up in the world, strengthen our brand identity, and position us as the leading Growth Operating System for entrepreneurial organizations. This senior leader will refine our long-term marketing direction, clarify our audiences, and elevate our narrative to ensure it resonates with growth-minded businesses and the entrepreneurial coaches who support them.

If you are a strategic thinker with a passion for brand clarity, storytelling, market positioning, and thought leadership—and you enjoy guiding teams through meaningful, long-term growth—this role was built for you.

What you'll do

• Provide leadership-level insight and perspective as a strategic advisor within the Bloom Growth Leadership Team
• Refine Bloom Growth’s long-term marketing roadmap, including audience focus, brand priorities, and key opportunities for growth
• Build and sustain a unified narrative that connects growth clients and entrepreneurial coaches
• Lead the optimization and governance of Bloom Growth’s brand identity system (voice, visuals, messaging standards)
• Identify high-ROI audiences, channels, and forums to maximize brand reach and influence
• Direct PR, communications, and thought leadership efforts to increase visibility and secure meaningful speaking opportunities
• Ensure our lead-generation engine delivers consistent results through strong strategy, brand visibility, and market positioning
• Lead, develop, and coach the marketing team to operate as a high-performing, insight-driven function
• Collaborate with Sales, Product, and Client Success to align messaging and the customer experience
• Use market research and analytics to inform strategic decisions and evaluate effectiveness
• Manage agency partnerships as strategic extensions of the team
• Oversee marketing budgets to ensure intentional investment and ROI accountability
• Partner with Product leadership to connect market insights with long-term product direction

Qualifications

Required:

• Bachelor’s degree in marketing, communications, business, or related field
• 10+ years of progressive marketing experience
• 5+ years in a senior leadership or executive-level marketing role
• Proven experience in strategic planning, brand management, and market positioning
• Experience leading PR, communications, or thought leadership efforts
• Exceptional written and verbal communication skills
• Strong strategic thinking, analytical capability, and business acumen
• Comfortable working in a fully remote environment

Preferred:

• Master’s degree or MBA
• Experience in SaaS, Growth Operating Systems, or technology-enabled service organizations
• Leadership experience on a cross-functional executive team
• Experience unifying brand strategy across multiple business units
• Experience with EOS, Pinnacle, Scaling Up, or similar business operating systems
• Familiarity with HubSpot or comparable CRM/automation platforms

Compensation

The expected base salary range for this role is $140,000–$170,000 USD, depending on experience, skills, qualifications, and geographic location. Bloom Growth™ follows an equitable, market-aligned compensation philosophy to ensure fairness and consistency across our fully remote team.

Benefits

• 100% remote work environment
• Medical, dental, vision, and life insurance
• 401(k) with employer match (immediate eligibility)
• Unlimited PTO
• Paid parental leave
• Professional development opportunities
• Company-paid holidays

Hiring Process

Our hiring process includes four steps designed to be transparent and respectful of your time:

1. Initial interview
2. Role-specific assessment
3. Conversation with the hiring manager
4. Leadership team interview

Location Eligibility

This role is open to candidates permanently residing in the United States, excluding California and New York. Bloom Growth™ adjusts compensation based on geographic market data to maintain internal equity.

Application Window

Applications will remain open until the position is filled. Priority consideration is given to candidates who apply within the first two weeks of posting.

A Bit About Us

We’re a fully remote team committed to openness, helpfulness, continual learning, and honest communication. These values shape how we work together and how we support the clients who use our business growth operating system.

Equal Opportunity

Bloom Growth™ is an equal opportunity employer committed to creating an inclusive and respectful workplace. All employment decisions are made without regard to protected characteristics in accordance with applicable laws. We participate in E-Verify and require all employees to complete the I-9 verification process upon hire.

#BG