Mission: Grow lifetime value of Javvy’s customers
What you’ll do:
- Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on Shopify & marketplaces.
- Oversee all retention efforts across owned and paid channels including but not limited to subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website.
- Responsible for managing at least one direct report dedicated to tactical execution on retention channels.
- Collaborate with cross-functional teams including Growth, Customer Experience, and Operations to ensure alignment across the business.
- Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive more value from every customer.
- Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross sell, winback initiatives, etc.
- Develop creative assets for retention campaigns, working alongside the content and design team members.
Ideal Candidate Profile:
● Minimum 5 years of hands-on experience in lifecycle marketing within a digitally native, consumables brand.
● Prior experience leading subscription retention and loyalty at a high-growth, subscription-based CPG brand.
● Experience working within Shopify, Email, SMS & Subscription tech platforms.
● Data-driven individual with a strong background tracking, reporting, analyzing campaign performance.
● Comfortable working in a fast-paced, lean environment.
● Ability to operate autonomously without a great deal of hand-holding.
Benefits:
- Competitive Salary
- 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)
- 401(k) Retirement Plan
- Parental Leave
- Free Access to Javvy Products
- Career Growth Opportunities
- Collaborative, Fast-Paced Start-Up Environment