The Head of Creator Partnerships will build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content we can repurpose across organic, paid, and retail channels.
This is not a traditional influencer marketing role.
This is a strategic acquisition role focused on:
- Awareness at scale
- Content ownership
- Performance efficiency
You will architect and manage a creator engine, not send product for free and hope for posts.
Core Responsibilities
1. Creator Sourcing & Activation
- Continuously identify, vet, and activate creators aligned with our brand voice, ICP, and aesthetic
- Prioritize quality alignment over follower count
- Develop a repeatable sourcing framework
- Build a bench of creators across:
- Wellness
- Midlife women
- ADHD / focus communities
- Fitness & outdoors
- Thoughtful lifestyle
This is not random influencer outreach.
This is curated talent strategy.
2. Deal Structuring & Negotiation
Own all partnership deal flow, including:
- Rate negotiation
- Usage rights (organic + paid)
- Whitelisting
- Co-post agreements
- Content licensing windows
Optimize for:
- Low CPV
- Strong reach
- Content ownership
- Efficient cost per asset
You will think like an investor allocating capital, not a coordinator sending emails.
3. Creator Pipeline Management
Design and operate the system.
Track:
- Who’s in sourcing
- Who’s negotiating
- Who’s live
- Who’s renewing
- Who’s outperforming
- Who’s being sunset
Build dashboards that show:
- Cost per creator
- Cost per asset
- Cost per view
- Organic reach
- Engagement quality
- Content reuse performance
Turn creator partnerships into an engine, not a campaign.
What This Role Is Not
- Not a gifting coordinator
- Not a junior influencer manager
- Not a purely brand partnership / PR role
- Not an affiliate manager
This is awareness + scalable content acquisition.
What Success Looks Like (90 days)
- A structured, tiered creator network
- Predictable monthly creator activation cadence
- 5–10 repeat high-performing creator partners
- Owned content library fueling paid + organic
- Measurable reduction in creative production costs
- Strong organic lift from co-posting strategy
Requirements
Ideal Candidate Profile
- 5+ years in influencer / creator partnerships
- Strong negotiation instincts
- Deep understanding of content economics
- Knows how to structure win-win creator deals
- Data-comfortable and commercially minded
- Taste-driven with strong brand intuition
- Operates with urgency and ownership
Bonus If
- You’ve built a creator program from scratch
- You’ve worked in DTC or CPG
- You understand performance marketing creative needs
- You’ve negotiated whitelisting at scale
Why This Role Matters
We believe creator partnerships are not just a marketing channel. They are a modern distribution system for trust. This role will build the trust engine.