Head of Creator Marketing

About the Role

The Head of Creator Marketing will own how creators promote and monetize their AI-powered Aldea app.

This is a senior individual contributor / early leader role for someone who has lived inside the creator economy and knows how to turn trust, insight, and audience into revenue. You’ll sit at the intersection of creators, product, and revenue — shaping not just how we acquire users, but how creators’ audiences perceive the Aldea brand, product and experience. 

You’ll work hands-on with world-class experts to help build and execute marketing campaigns across their distribution channels. This role is equal parts strategy and execution: setting direction, running experiments, building systems, and learning fast.

Because we’re early, this role has outsized influence. You’ll help define Aldea’s growth model, creator playbook, and category narrative — and you’ll do it with a high bar for taste, ethics, and impact.

If you’re energized by building from zero, care deeply about brand and trust, and want your work to genuinely help people change their lives, this role is for you.

What You’ll Do

• Own creator-led growth end to end — from audience development to conversion.
• Build and scale high-quality, high-volume content systems across social platforms that drive meaningful engagement and product subscriptions. . 
• Partner closely with world-class experts and their teams to execute growth campaigns.
• Lead CRM strategy across email, SMS, and lifecycle touchpoints to deepen trust and drive subscription growth.
• Develop and execute launch strategies that feel culturally relevant, human, and aligned with expert integrity.
• Use data to inform decisions while maintaining strong taste and intuition around brand, narrative, and emotional resonance.
• Collaborate cross-functionally with product, design, and leadership to shape how Aldea grows as a category-defining company.

What You Bring

• Be a high integrity, team player.
• 4–8 years building and monetizing expert-level creators’ personal brands.
• Deep, lived-in understanding of the online creator ecosystem — platforms, formats, trends, and economics.
• Proven experience driving growth or monetization (subscriptions, paywalls, funnels, conversion optimization, LTV).
• Strong analytical mindset with comfort owning metrics, dashboards, and experimentation frameworks.
• High bias for action — you move fast, test often, and learn in public.
• Excellent judgment around brand, trust, and audience relationships.
• Ability to operate independently in an early-stage, ambiguous environment.
• Clear written and verbal communication.

Nice to Have:

• Experience growing a consumer mobile product, especially in wellness, mental health, coaching, learning, or habit formation
• Background in lifecycle marketing, CRM architecture, or subscription businesses
• Familiarity with AI-powered products or curiosity about AI as a tool for human development
• Experience in an early-stage startup environment

Compensation & Benefits

• $150,000 - $180,000
• Meaningful equity
• Bonus potential
• Medical, dental, and vision
• Remote first culture with flexibility and autonomy
• Unlimited PTO with emphasis on rest and restoration

Aldea is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.

Aldea uses E-Verify to confirm employment eligibility in compliance with federal law. For more information please visit: https://www.e-verify.gov.

Salary ranges are determined by role and level. Compensation is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the 

Please note: We do not accept unsolicited resumes from recruiters or employment agencies and will not be responsible for any fees related to unsolicited resumes.