Head of all Marketing - Facing Activity - Title commensurate with experience

The Company: WISEcode™, a leading foodtech company, has built the world’s best comprehensive nutrition database with 15,000 attributes on each of the 650,000+ foods in our WISEdata™ — 1,000 times more data than any other source.  This compares to the 15 attributes found on standard Nutrition Facts Panels - what the FDA instructs our food companies to provide. We have built our proprietary WISEdata™ by incorporating the best scientific studies, data sources, expert findings in nutrition, health, our patented AI & machine learning, and proprietary lab testing.  In prior years, we have focused on building the data and infrastructure and in 2025 we turn to market - facing activities, thus, the opportunity.

Consumer Focus: Our initial focus is to identify bad ingredients in our foods as 73% of packaged foods contain sketchy ingredients.  Our unique data allows WISEcodeTM has answer question consumers talk about but have no way of evaluating such as:  is the food ultra processed, does it contain ingredients banned in other countries, are there seed oils, does the food have any of the 4 lab created ingredients (artificial preservatives, colors, flavors, sweeteners), is it all natural and have a clean label and many more.  No information source in the world, even the FDA or USDA can answer the question about quality of ingredients but WISEcodeTM can.  If Americans eliminate just bad ingredients, most of their food issues will be solved.

WISEcodeTM has also introduced the Food Vote, where our users can elevate the power of a collective people’s voice.  While RFK attempts reform, WISEcode will lead the leaderboard full of the best/worse items in our food to send a message to food companies.

Later in the year, WISEcode will add the nutrition side of the data using our patented nutrition estimate tech tools.  This will allow WISEcode to give a complete presentation of food, both the quality of ingredients as well as the nutrition benefits.

WISEcodeTM will also be introducing personalization. Powered by AI and the world’s best food and nutrition database, WISEcode embraces the fact that we are all different, have different dietary needs, objectives, and preferences, and should not be at the mercy of market spin or “expert” opinion. Every one of us should have the information we need to make the best decisions for ourselves.

Opportunity: Leader of all market facing activity overseeing the three main functions: marketing, customer acquisition and community building/communication. We are seeking a hands-on Senior Executive who is a “doer” that knows how to work within a startup organization and its needs. Leader with 0 to 1 experience in B2B and B2C, to join us in a groundbreaking initiative at the intersection of data engineering, machine learning, and proprietary nutrition. In this role, you will play a key part in shaping the future of wellness by showcasing WISEcode’s value proposition’s innovative nutrition database to the public. Join a company with ambitious goals, aiming for a multi-billion USD valuation while making a meaningful and lasting impact on health and wellness. 

Head of all Marketing Facing Activity - Title commensurate with experience

Primary Duties & Responsibilities - overseeing all Market-facing activities

● Oversee and execute strategic marketing initiatives across multiple digital platforms

● Work directly with CEO/Founder, other executives and direct stakeholders

● Oversee social media channels including Facebook and Instagram

● Forensically measure and manage ROI on spend advertising dollars vs. delivered KPIs

● Optimize online presence to increase website traffic

● Oversee the development and success WISEcode’s public facing presence

● Analyze data to identify trends and make strategic decisions

● Collaborate with the team to drive brand awareness and engagement

● Manage marketing firms and outside agencies/marketing consultants

Skills & Qualifications

● Bachelor’s degree in Marketing, Communications, Business, or related field

● 10 + years of experience in marketing, with a minimum of 7 + plus years in a leadership role

● Proven track record in managing social media platforms and driving engagement

● Strong understanding of SEO, Google Analytics, and digital advertising

● Experience with unifying all marketing analytics and ROI in a single platform like Hubspot with weekly automatic executive report and dashboard generation

● Excellent presentation, written and verbal communication skills

● Strong project management skills

● Creative mindset with a passion for wellness and nutrition

● Roll up sleeves get stuff done

● Startup experience a must

Medical

Dental

Vision

401(k)

and other ancillary benefits offerings, along with Paid Time Off for vacation, illness, and other types of leave.

WISEcode is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please send a request to WISEcode Human Resources at jobs@wisecode.ai.