Growth Marketing Manager - Wellness & Consumer Goods DTC

About BiOptimizers

BiOptimizers exist to help people go from baseline health to peak biological performance. We develop science-backed supplements and wellness tools that deliver measurable results. As a remote-first company, our globally distributed team focuses on clarity, autonomy, and operational excellence. Every role is designed to support the health and performance of both our customers and our organization.

About the Role

BiOptimizers is looking for a high-performance Growth Marketing Manager to join our mission of biologically optimizing the health of humanity. We are seeking a practitioner with a deep background in the premium health, wellness, and beauty sectors and who understands the nuances of marketing premium wellness products in a competitive landscape.

In this role, you will be the architect of our paid acquisition strategy. You won't just be managing a brand; you will be scaling an engine. We are looking for a candidate who has "cut their teeth" at leading DTC brands and has a proven track record of managing high-volume spend on Meta and Google to drive profitable, predictable growth.

Core Responsibilities

• Performance Scaling: Own the strategy and hands-on execution for Meta and Google Ads, focusing on aggressive but profitable scaling of customer acquisition.

• Full-Funnel Ownership: Manage the entire journey from the first "scroll-stop" to the final conversion, including creative testing, offer architecture, and landing page optimization.

• Data & Attribution Mastery: Utilize advanced attribution modeling and tools (e.g., Triple Whale, GA4) to gain visibility into the true impact of spend, distinguishing between organic lift and paid performance.

• Market Positioning: Apply deep industry knowledge of the wellness and CPG landscape to position our products effectively.

Required Qualifications

• DTC Industry Expertise: 5+ years of growth marketing experience, with a significant portion of that time spent in-house or at a specialized agency for Health & Wellness, Beauty, or high-velocity CPG brands.

• Meta & Google Mastery: Expert-level proficiency in Meta Ads Manager and Google Ads.

• Proven Growth Track Record: Demonstrated ability to scale a brand’s digital presence through structural account rebuilds, creative testing frameworks, and funnel optimization.

• Advanced Tech Stack: Experience using modern DTC attribution and analytics platforms (e.g., Triple Whale, Northbeam, GA4).

• Analytical Mindset: Strong understanding of unit economics, specifically CAC, LTV, and payback periods.

Preferred Qualifications

• Direct experience working for leading wellness or supplement brands.

• A portfolio of successful "winning" creative strategies you’ve ideated and executed.

Work Location

This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.

Company Hours & Collaboration

With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.

This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

• Attend required meetings

• Communicate effectively across time zones

• Deliver work by agreed-upon deadlines
  

Equal Opportunity Statement

BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.