Reporting to our Director, Growth Marketing, the Growth Marketing Manager (Contract) will support Begin and its sub-brands across a range of growth marketing initiatives. This role will focus on driving performance through paid social campaigns, managing cross-channel promotional efforts, coordinating site updates, and optimizing conversion rate performance. The ideal candidate is a data-driven marketer with experience across paid media, site updates, CRO testing, SEM, and affiliate channels, who thrives in a fast-paced, collaborative environment.
You will:
- Paid Media Management: Develop, execute, and optimize paid social campaigns across Facebook, Instagram, TikTok, and other emerging platforms to meet ROAS, CPA, and CTR goals. Collaborate with the creative team to produce innovative, thumb-stopping ad content based on campaign insights. Brief and manage user-generated content (UGC) campaigns with influencers, ensuring alignment with brand guidelines.
- Promotional Calendar & Site Updates: Work closely with the site team to plan and orchestrate promotional campaigns, aligning paid media, site updates, and cross-channel messaging for cohesive execution. Collaborate on homepage, landing page, and PDP updates to ensure a seamless user experience during key campaigns. Partner with the team to communicate promotional priorities, manage timelines, and ensure on-time delivery.
- Conversion Rate Optimization (CRO) & A/B Testing: Assist in developing and executing CRO initiatives to improve site performance, conversion rates, and user experience. Manage A/B tests, analyze results, and provide actionable recommendations for site updates and creative optimizations.
- Affiliate Channel Management: Manage and grow the affiliate marketing channel, working with partners to optimize performance and ROI. Identify new affiliate opportunities and collaborate on creative/content to support channel success.
- SEM Agency Management: Oversee the SEM agency relationship, ensuring budgets, KPIs, and campaign strategy align with broader growth goals. Provide performance feedback, track results, and identify opportunities for scaling SEM campaigns.
- Performance Analysis & Reporting: Monitor and analyze performance across paid social, SEM, site updates, and affiliates. Report on key performance metrics, providing insights and recommendations to optimize growth initiatives.
Must Haves:
- 5+ years of experience in growth marketing, with a focus on paid media, site optimization, and multi-channel campaigns.
- Proven track record of managing paid social campaigns with strong ROI.
- Experience working on affiliate programs and managing agency relationships (e.g., SEM).
- Strong knowledge of CRO methodologies and A/B testing frameworks.
- Ability to collaborate with cross-functional teams (site, creative, agencies).
- Data-driven mindset with proficiency in tools like Google Analytics, Facebook Ads Manager, and Excel/Google Sheets.
- Exceptional project management skills, with the ability to juggle multiple priorities and timelines.
- Ability to work full time (40 hours / week)
Nice-to-Haves:
- Experience with DTC brands in e-commerce.
- Familiarity with tools such as Optimizely, Google Optimize, or similar A/B testing platforms.
- Background managing UGC content campaigns and influencer partnerships.
We like people who:
- Are scrappy, entrepreneurial, and thrive in fast-paced environments.
- Have a collaborative spirit and enjoy cross-team problem-solving.
- Possess a strong blend of analytical skills and creative thinking.
- Take ownership of projects and deliver results.
What you’ll get:
- Competitive compensation as a contractor, with the potential for direct hire.
- Smart, passionate, and engaged co-workers.
- The chance to have a big impact, quickly.
- The rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally.
Salary MIN: $45/hr MAX: $65/hr . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. We're able to answer any additional questions you may have as you move through the interview process.
Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
At Begin, we are committed to building a diverse team of talented people who are passionate about creating educational content kids love. We believe in fostering a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. At Begin, we know that diversity, equity, and inclusion aren’t just an idea, a one-time initiative, or phrases to throw into a job post: they’re a daily practice and an ongoing conversation. We survey our team about inclusivity, run training on DEI topics, and have a committee to ensure we are all continuing to learn and grow.