We are looking for a strong PMM to lead the growth of our developer business. You will be responsible for building and driving the GTM strategy for Coinbase Developer Platform and related developer products. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to lead marketing pushes in our efforts to expand Coinbase’s brand in the developer ecosystem. This role is critical to the success of our growth ambitions.
What you’ll be doing:
- Responsible for the development and execution of the Coinbase Developer Platform’s integrated marketing strategy and related developer-focused products and services
- Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
- Develop and lead successful product launches, developer activation/retention programs and marketing/GTM campaigns
- Partner closely with the business development and sales to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
- Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
- Measure and report against the performance of product marketing initiatives
- Think big about the future of onchain and how we can bring developers onchain more quickly
What we look for in you:
- Minimum of 8 years of experience at leading product marketing for innovative developer-focused software companies, with at least 2 of those years within the onchain ecosystem
- Foundational expertise in software development fundamentals and a strong understanding of and passion for blockchain technology
- Able to speak the language of onchain developers, from solo developers to mid-sized companies
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating campaigns to drive new customer acquisition, build community, deepen engagement & retention
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding project management skills
- Ability to come up to speed on technical topics quickly
- Ability to form strong relationships with a product team and cross-functional partners
- Self-starter and ability to be ready to roll-up your sleeves and get things done
Nice to haves:
- Experience authoring blogs or producing podcasts