Who We Are
International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.
We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.
The Need
For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking a Campaign Director, Strategic Partnership.
As IJM accelerates its mission to rescue 1 million people and protect 300 million from violence, we are seeking a dynamic, results-driven Vice President of Mass Market Engagement to lead and grow IJM’s mass audience revenue. This role is responsible for developing and executing integrated strategies that drive lead generation, acquisition, retention, and supporter experience through mass channels.
This leader will be responsible for revenue generation across all mass market products, offers, and campaigns—including monthly giving, one-time donations, seasonal campaigns, and advocacy moments—and will steward the end-to-end go-to-market strategy for the U.S. while collaborating globally to accelerate scalable mass engagement.
The VP will bring a marketer’s mindset and a revenue leader’s discipline, using data, creativity, and operational excellence to build a world-class supporter experience that fuels long-term impact.
This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to the Chief Marketing Officer and is only available for candidates with the right to work in the US.
Responsibilities
Mass Market Strategy & Revenue Growth
Lead the vision, planning, and execution of IJM’s mass market fundraising strategy to drive scalable revenue across all mass audience segments.
Develop go-to-market strategies for the U.S., including campaign roadmaps, segmentation, testing plans, and product positioning.
Evaluate performance across all products and channels, identifying opportunities to scale high-performing offers both nationally and globally.
Ensure all mass campaigns are aligned with IJM’s brand, mission, and global marketing framework.
Donor Journey Growth & Optimization
Design and optimize the full supporter journey—from lead generation through conversion, retention, and loyalty—to increase lifetime value.
Lead strategies for acquisition (email, paid media, partnerships, advocacy, influencer), onboarding, monthly giving growth, and donor satisfaction.
Build and scale upgrade, renewal, and reactivation strategies to improve donor retention across all mass engagement streams.
Integrate behavior- and insight-driven messaging to deliver personalized experiences and deepen engagement.
Campaigns, Offers & Product Development
Own the creation, innovation, and performance of IJM’s mass market fundraising products and seasonal campaigns.
Lead the development and rapid testing of new giving formats, pricing models, and incentive strategies.
Collaborate with Creative, Brand, and Digital teams to ensure offers are emotionally compelling, easy to understand, and optimized for conversion.
Align campaigns with audience needs, ensuring a balance of inspiration, urgency, and value.
Channel Strategy & Global Collaboration
Oversee multichannel engagement across web, email, social, paid media, SMS, and offline, optimizing each for acquisition and retention.
Collaborate with regional marketing teams to share best practices, tools, and creative assets that scale mass engagement globally.
Contribute to global strategy discussions on donor segmentation, channel integration, and mass engagement innovation.
Influence campaign alignment across IJM regions to ensure a consistent and effective supporter experience.
Data, Performance & Insights
Partner with data and analytics teams to define KPIs, track performance, and build dashboards for real time reporting.
Use insights from segmentation, journey analytics, and audience feedback to drive performance and continuous improvement.
Lead A/B testing and performance reviews to refine messaging, timing, and channel mix.
Champion data-informed decision-making across all campaign and engagement strategies.
Team Leadership & Vendor Management
Lead and grow a high-performing team across campaign management, acquisition, retention, and supporter experience.
Foster a collaborative, mission-aligned, and performance-driven team culture.
Manage agency and platform partners that support media buying, creative development, supporter care and campaign execution.
Partner with internal stakeholders across Marketing, Digital, Development, and Global teams to drive integration and accountability.
Qualifications:
Education & Experience
12–15+ years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a strong track record of revenue growth.
Proven success in developing and executing multichannel mass marketing strategies across paid, owned, and earned media.
Experience managing large-scale donor/customer acquisition and retention programs.
Demonstrated ability to lead teams through change, scale campaigns, and manage complex go-to-market plans.
Strong familiarity with CRM systems (Salesforce preferred), donor journey design, and marketing automation platforms.
Experience working in or alongside global organizations or multi-region campaigns is a plus.
Skills & Competencies
Strategic thinker with strong analytical skills and business acumen.
Data-driven with experience in performance marketing, segmentation, and optimization.
Collaborative and cross-functional leader with excellent communication and influence skills.
Ability to manage vendors, creative teams, and media agencies for optimal performance.
Non-Technical Competencies
Mature orthodox Christian faith as defined by the Apostles’ Creed;
Strong ethic of service and a passion for IJM.
Collaborative and service-oriented mindset.
Application Process:
Upload Resume, Cover Letter & Statement of Faith* in one PDF document.
*What is a statement of faith?
A statement of faith should describe your Christian faith and how you see it as relevant to your involvement with IJM. The statement can either be incorporated into the cover letter or submitted as a separate document and should include, at a minimum, a description of your spiritual disciplines (prayer, study, etc.) and your current fellowship or place of worship.
What does IJM have to offer?
Comprehensive Medical/Dental/Vision benefits
Monthly commuter and parking benefits in the DC metro area
Retirement benefit options
Paid leave starting at 23 days
12 holidays (plus early release the day prior)
Daily, quarterly, and annual community spiritual formation
Robust staff care resources
IJM holds strict safeguarding principles and a zero tolerance to violations of the Safeguarding Policy, Protection against Sexual Exploitation, Abuse and Harassment Policy, and Code of Ethics. Candidate selection is based on technical competence, recruitment, selection and hiring criteria subject to assessing the candidate’s value congruence and thorough background, police clearance, and reference check processes.
At IJM, we’re committed to building a diverse workforce through fair and equitable employment practices. IJM encourages people of any race, color, age, sex, marital status or political ideology to apply for employment. While we welcome everyone into this work, we truly believe that the work we are doing is God’s work, not our own, and practice spiritual disciplines together daily. That’s why we legally require under SEC. 2000e-1 [Section702] of Title VII of the Civil Rights Act of 1964 that all employees practice a mature orthodox Christian faith, as defined by the Apostles’ Creed.
IJM requires a background check, police clearance and thorough review of references with an employment offer and/or employment contract.
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