Freelance Public Relations Account Executive (B2B Tech)

Company Description

Trust Relations Overview

Trust Relations is a fast-growing, virtual branding, and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories, and engage diverse audiences — for marquee brands and disruptive startups alike.

At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our client’s specific PR and marketing goals and budgets.

Our Key Values

• Build Trust. Transparency with clients and teams.

• Be Authentic. Storytelling = story-doing

• Reinvent. Reinventing PR, agency culture and client service.

• Be Excellent. Infinite pursuit of excellence and improvement. 

• Be Considerate. Kindness as the gold standard.

Public Relations is the Past. Trust Relations is the Future.

Job Description

A Trust Relations Account Executive works as a remote, full-time employee, has substantial experience executing innovative publicity campaigns in the B2B technology space a is passionate & enthusiastic about our industry, and uniquely experienced to generate crossover media exposure. Account work done by AE may also include content strategy, creation, and distribution, as well as data-driven reporting & analysis. 

The Account Executives are masters of execution and consistently deliver high-quality results for a variety of clients. You’ll confidently interact with client contacts through email and calls, as needed. You’ll easily navigate responsibilities on multiple clients with great success and show consistent performance across a variety of accounts with an ability to take fluctuations in workload with ease. You learn quickly, rarely make the same mistakes twice, and consistently instill confidence in senior team members.

Qualifications

Duties include:

• Work across multiple B2B/Tech  accounts to consistently produce results within our core services of media relations

• Manage several B2B Tech accounts with a positive and proactive attitude

• Actively participate and contribute to client calls, when needed

• Providing counsel to clients – ongoing and when faced with good news or unexpected challenges

• Develop and foster an exceptional rapport with current and potential clients

• Ensuring the strategic value and highest quality of all client deliverables

• Communicating – both verbally and written – regarding strategic client documents and discussions

• Respond to client requests and ensure requests are taken care of in an efficient manner

• Assist where needed in writing press releases, pitch letters, and communication plans

• Executing all aspects of strategic media relations; leveraging existing relationships with reporters and outlets on behalf of client and agency

• Building new media relationships; proactively engaging media on a regular basis

• Securing and staffing interviews; developing savvy  and timely ideas and moving pitches from “concept to coverage”

• Developing junior team members as needed

• Perform both ongoing and ad-hoc projects as necessary

Skills Required:

• 2+ years’ PR experience 

• B.S/B.A in public relations, marketing, business communications or related field, preferred based of media contacts 

• Must have both the ability to both work independently without guidance, as well as collaboratively with a team 

• Must have a well-rounded understanding of B2B/tech marketing space

• Must be detail-oriented and highly organized

• Ability to meet deadlines without sacrificing quality

• Out-of-the-box thinker and creative writer

• Previous experience working with teams in multiple locations

• A team player and a joy to work with -- this is non-negotiable at Trust Relations ;-) 

Additional Information

All your information will be kept confidential according to EEO guidelines.