The successful candidate will possess an analytical and strategic mindset. You will be responsible for performing comprehensive digital audits and SEO research to establish a baseline, then translate those insights into a cohesive Evergreen Content Calendar. As you will cater to C-suite executives, an exceptional "executive presence" and high attention to detail are required to manage professional reputations and digital spend effectively.
Expected Outcomes
- Creative Social Media Content Creation: Satisfy high-level clients by crafting creative content, graphics, carousels, and reels to enhance LinkedIn engagement for our Members (clients). Content should make a user stop their scroll and take notice of what we (our Members) are sharing.
- High Attention to Detail: You will be creating content in the tone, voice, and messaging of several different clients simultaneously. It is crucial that the content feels organic to the individual r, emulating their executive presence online. The ideal candidate will strive to deliver work that is “ready to post,” without requiring heavy oversight or editing (beyond initial training).
- Foster Cross-Functional Excellence: Collaborate with internal writers to align long-form content (blogs/books) with social messaging. Communicate seamlessly with all internal parties and ensure that all deadlines are met.
Responsibilities
The Freelance Digital Marketing Specialist is skilled in the full spectrum of the digital landscape to best understand what needs to happen in concert to ensure our Members' online presence serves their best interests/goals, correctly reflects their personal brand, and boosts their brand’s awareness.
- Audit & SEO Research: Conduct deep-dive audits into the Member’s digital and social footprint, identify structural gaps and technical website issues, and perform keyword research to guide content creation.
- Strategy & Content Creation: Build comprehensive content calendars that maintain a consistent brand voice. Repurpose long-form assets (articles, whitepapers, books) into high-engagement social posts, ensuring all copy is human-centric and free of AI-sounding text.
- Analysis & Reporting: Ability to interpret data, resolve queries, and make actionable suggestions to improve digital performance based on the Member’s web and social analytics, offering feedback on monthly member reports.
- Quality Control: Adhere to a strict Strategy/Execution Checklist, checking for broken links, video (reels) editing excellence, grammatical consistency, and alignment with Member brand guidelines.
Competencies Required
- Executive Presence: An articulate communicator (written and verbal) who is polished and can accurately emulate the voice of C-level clients.
- Strategic Mindset: A curious mind that seeks to improve results through A/B testing, audience segmentation, and creative "hooks" that drive engagement.
- Proactivity & Autonomy: The ability to act without being told what to do. You anticipate needs before they become issues and present solutions alongside the problems.
- Organization & Planning: Meticulously manages firm deadlines and over-communicates updates and changes.
- Detail-Oriented: A commitment to "broad brush" and "fine-tooth comb" reviews, ensuring no repetition, logic problems, or sensitive language issues reach the Member.
Preferred Skills and Experience
- LinkedIn Expertise: Proven track record in creating and optimizing both organic and paid LinkedIn strategies for professional brands.
- Making Magnetic Content: Experience with crafting content and creatives that don’t just engage — they command attention and prove value through metrics like reactions and shares.
- Content Alignment: Skilled at distilling long-form topics into bite-sized social narratives while maintaining a professional and authoritative tone.
- Technical Knowledge: Understanding of UTM parameters, customer journey management.
- System Fluency: Familiarity with Monday.com (preferred) for project management and the full Google Suite (Docs, Sheets, Slides).
- Education: Bachelor’s Degree in marketing, communications, or a related field, or equivalent professional agency experience.
Work Environment & Physical Demands
This is a remote-enabled, freelance position. This role regularly uses a laptop and cloud-based file management systems (Google Drive, Dropbox). The specialist may be asked to participate in video calls (Zoom or Google Meet) from time to time, usually just with internal team members. Standard physical requirements include the ability to sit or stand for extended periods while operating a computer and maintaining near visual acuity for data analysis and content editing.