Events Marketing Lead 

Location: Remote (US) 
Team: Marketing – Revenue / Field Marketing 

About Integrate 

Integrate is reinventing lead management and data governance for enterprise B2B marketers. We connect messy, multi-channel demand (content syndication, events, list uploads, social, webinars, websites and forms) into one governed, intelligent pipeline so marketing and sales get compliant, actionable leads 100% of the time. 

We’re doubling down on events as a growth engine: big industry conferences, partner events, and smaller, creative field plays and regional activations to drive pipeline across enterprise B2B marketers, agencies, partners, and new geos. We’re also investing heavily in new platform capabilities (multi-channel Lead Factory, ULMP, social/events integrations like LinkedIn Events) that make events a first-class, measurable channel on our platform. 

New leadership, rebuilt GTM, lean team, high expectations. If you want a slow, political, “brand-only” events job, this isn’t it. 

The Role 

We’re hiring an Events Marketing Lead to turn our events calendar into a pipeline machine. 

This isn’t a “book a booth and order swag” role. You will own strategy and execution for our presence at: 

• Major B2B conferences (think B2BMX, Gartner, Forrester, Adobe Summit and peers) 
• Industry trade shows and sponsored events 
• Regional field events, meetups, and VIP dinners 
• Partner-led events and roadshows 
• Select virtual events and webinars 

You’ll sit at the intersection of field marketing, demand gen, sales, SDRs, and partners to design programs that start with target accounts and end with measurable revenue impact. 

What You’ll Do 

Build a high-impact events strategy 

• Own the global events strategy and calendar across trade shows, partner events, and our own field experiences, aligned to our 4 GTM motions: Enterprise B2B, Agencies, Strategic Partners, New Geos. 
• Decide where we show up, how big we show up, and where we walk away — grounded in ICP, intent, and hard ROI, not FOMO. 
• Design the right mix of big shows and smaller, creative, on-site experiences and monthly regional activations that actually move deals forward, not just generate badge scans. 

Own full-funnel event campaigns 

• Build integrated pre/during/post campaigns for every priority event: audience definition, narrative, offers, meeting strategy, content, and follow-up. 
• Partner with SDR and Sales leaders so reps land at each event with pre-booked meetings, clear talk tracks, and SLAs on follow-up. 
• Turn events into a content engine — recaps, clips, social, nurture streams — so a 3‑day show fuels months of pipeline coverage. 

Make events a data-driven channel, not a black box 

• Work closely with Marketing Ops and our Event Operations Manager to ensure every event is wired into Salesforce and our MAP with clean, standardized lead flows and dashboards. 
• Define and obsess over the right metrics: EQLs, SQLs, meetings, pipeline created, win rate, cost per opportunity, and payback by event — not just “leads collected.” 
• Test, learn, and reallocate budget fast. If an event doesn’t earn its keep, we don’t go back. 

Create experiences people actually remember 

• Architect experiences that fit who we are: intelligent, no-nonsense, deeply helpful to B2B marketers living in the chaos of content syndication, events, lists, and form fills. 
• Bring a point of view to the market: how governed, multi-channel lead management beats duct-taped point tools and spreadsheet hell. 
• Work with Product Marketing to land new capabilities (Lead Factory for all channels, social/events integrations, attribution, workflows) in our event storytelling in a way that’s concrete and believable, not buzzword salad. 

What You’ve Done 

You don’t need every box checked, but you likely have: 

• 5–10+ years in B2B marketing with a heavy focus on events, field, or demand gen in SaaS or adjacent tech. 
• Proven experience driving revenue from enterprise-level events (e.g., Dreamforce, Gartner, Forrester, Adobe Summit, INBOUND, SaaStr, B2BMX, etc.). 
• A track record of building full-funnel campaigns around events — from account selection and pre-booked meetings to post-event nurtures and opportunity creation. 
• Strong command of modern MarTech: Salesforce and a major MAP (Marketo, HubSpot, Pardot/Eloqua), plus comfort working with event tech, registration tools, scanners, and virtual platforms like ON24 and Cvent. 
• Evidence that you can measure and improve event ROI — you’ve set up reporting, killed underperforming shows, and doubled down where the math worked. 
• Experience partnering tightly with sales and SDRs — you think in terms of territories, account plans, and deal cycles, not just MQL counts. 
• Comfortable operating in a high-change, low‑drama environment where priorities evolve, the bar is high, and there’s nowhere to hide behind corporate noise. 

How We Work 

We move fast, but we’re not reckless. 

• Strategy and numbers first, creativity in service of results. 
   
• Direct, candid communication. No ten layers of approvals, no “because we’ve always done this show.” 
   
• We test, we measure, we keep what works, and we kill what doesn’t. 

If you want to build an events engine from the ground up at a company that actually cares about what happens to leads after the booth scan — and you’re allergic to corporate BS — we’d like to talk.