Everyday Dose is seeking a motivated and detail-oriented Email & SMS Coordinator to join our dynamic marketing team. Reporting directly to the Director of Lifecycle, you will be the hands-on champion for our Klaviyo-powered communication strategies, playing a pivotal role in shaping our customer journey from their first interaction to long-term loyalty.
This is a unique opportunity to immerse yourself in the world of lifecycle marketing. You will work in close collaboration with our lifecycle agency, manage high-impact email and SMS campaigns, and dive deep into performance data to uncover actionable insights. Your ability to meticulously QA communications and identify optimization opportunities will directly contribute to our continued growth and the cultivation of strong customer relationships. If you are passionate about leveraging the power of email and SMS to build brand advocates and possess robust Klaviyo expertise, we are excited to hear from you. This role is not just about executing tasks; it’s about contributing to the core retention strategy of a business where customer loyalty is paramount.
Requirements
- 2-4 years of professional experience in email marketing, with significant exposure to and hands-on experience with SMS marketing campaigns and strategies.
- Deep, hands-on expertise with the Klaviyo (or similar ESP) platform is essential. You should be highly comfortable and proficient in building and managing campaigns, creating and refining audience segments, developing, troubleshooting, and creating complex automated flows, and effectively leveraging analytics and reporting features.
- Exceptional attention to detail and meticulousness. Your QA skills are top-notch, and you are deeply committed to ensuring every communication that reaches our customers is error-free, on-brand, and perfectly executed.
- Strong communication and collaboration skills, with ability to work effectively with external agencies and internal cross-functional teams.
Bonus Points (Preferred):
- Prior Klaviyo experience is a huge plus. We are seeking a Klaviyo power user who can not only use the platform but also troubleshoot issues and identify opportunities within it.
- Familiarity with the Basecamp project management system is helpful for managing workflows and maintaining clear communication with the agency and internal teams.
- Prior experience working in a fast-paced DTC (Direct-to-Consumer) e-commerce environment is a strong plus. Familiarity with the rapid campaign cadences, key DTC metrics (like customer acquisition cost and lifetime value), and the dynamics of a direct brand-to-customer relationship will be highly beneficial.
As our Email & SMS Coordinator, you will be responsible for the seamless execution and continuous improvement of our customer communication programs. We are looking for a candidate who is both technically proficient and strategically minded, with a genuine passion for lifecycle marketing. Your key responsibilities will include:
- Campaign Management & Agency Collaboration:
- Partner effectively with our external lifecycle agency to develop and execute sophisticated email and SMS campaigns. This involves drafting clear, comprehensive briefs that translate internal strategy into actionable instructions, submitting timely requests for campaign assets and builds, and ensuring all elements are delivered and implemented correctly according to plan.
- Serve as the primary quality assurance checkpoint for all email and SMS campaigns. You will meticulously review content, links, personalization, targeting logic, and scheduling to guarantee flawless execution, uphold our brand standards, and ensure a positive customer experience.
- Manage and maintain the email and SMS campaign calendar, coordinating with the agency and internal stakeholders (like marketing, product, and operations teams) to ensure alignment with overall marketing objectives, product launches, and promotional activities.
- Klaviyo Flow Management & QA:
- Conduct regular, thorough quality assurance of all existing and newly developed automated email and SMS flows within Klaviyo. This includes critical customer journeys such as welcome series, abandoned cart sequences, post-purchase follow-ups, subscription management notifications, and win-back campaigns. Your focus will be on ensuring triggers are firing correctly, timing is optimal, content is relevant and error-free, and segmentation logic is accurate and effective.
- Continuously monitor and report on the performance of all Klaviyo flows. The expectation is that you will identify any underperforming touchpoints or segments within these automated series and propose data-backed improvements to enhance customer engagement, conversion rates, and overall customer lifetime value throughout their lifecycle with Everyday Dose. This active management of "always-on" communications is crucial, recognizing that automation requires ongoing vigilance and refinement.
- Performance Analysis & Optimization:
- Partner with our agency on weekly reporting on all email and SMS campaign performance. You will work with them to track and analyze key metrics (including, but not limited to, open rates, click-through rates, conversion rates, deliverability, unsubscribe rates, SMS engagement metrics, and A/B test results), delivering clear, concise, and insightful summaries to the Director of Lifecycle.
Benefits
- Competitive Salary + Performance-Based Bonuses → Your work directly impacts revenue—we reward that.
- Fully Remote Role → Work from anywhere in the U.S.
- Comprehensive Health & Dental Insurance → We care about your well-being.
- Professional Development Stipend → We invest in your growth.
- Creative Freedom & Fast-Paced Growth → Your ideas matter, and you’ll see the impact of your work daily.
- A Mission-Driven Brand → Help shape the future of coffee and functional wellness.