Ecommerce Leader

***Outdoor Industry experience preferred***

Ecommerce Leader

The Ecommerce Leader will own the digital commerce strategy and execution, driving both revenue growth and brand equity across direct-to-consumer channels. This role requires a balance of commercial acumen and brand stewardship—knowing what product matters most to the consumer, how to highlight it with distinction, and how to connect storytelling, merchandising, and data-driven decisions to fuel sustainable performance.

Key Responsibilities

Own the ecommerce P&L, delivering revenue and profitability targets while maintaining a premium brand experience.

Develop and execute short- and long-term ecommerce strategies aligned with brand and business priorities.

Partner with Merchandising, Planning, and Product Creation to highlight the right product stories that drive both brand and commercial performance.

Drive site merchandising, navigation, and product presentation to optimize consumer experience and conversion.

Oversee website functionality and UX, ensuring a seamless, high-end consumer journey across all platforms.

Collaborate with Content, Creative, and Marketing to ensure storytelling is integrated across the digital ecosystem.

Monitor and analyze channel KPIs (traffic, conversion, AOV, turns) and implement actions to exceed targets.

Drive continuous UX and site optimization through testing, competitive benchmarking, and emerging technology adoption.

Represent ecommerce in enterprise planning, ensuring channel needs are integrated into forecasting, demand planning, and inventory decisions.

Build and lead a high-performing ecommerce team, fostering collaboration and accountability across functions.

Required Qualifications

5+ years of ecommerce leadership experience; 2+ years with a $200M+ B2C/B2B apparel or footwear brand preferred.

Proven success delivering channel revenue and profitability growth while protecting premium brand equity.

Strong financial acumen with P&L ownership and experience translating KPIs and analytics into action.

Expertise in ecommerce merchandising, content presentation, and consumer journey best practices.

Deep knowledge of SEO, site navigation, and optimization techniques specific to apparel or footwear.

Experience developing strategic plans, roadmaps, and business cases that balance growth and brand stewardship.

Skilled in cross-functional collaboration with product, planning, creative, and marketing to deliver results.

Strong leadership and coaching skills, with the ability to build high-performing teams.

Bachelor’s degree required.

Willingness to travel up to 10%.