Director, Thought Leader Engagement & Peer-to-Peer Marketing - Hematology

The Director, Thought Leader Engagement & Peer-to-Peer Marketing will be responsible for building an industry-leading external engagement capability that connects expert insights, educational strategies, and commercial objectives. This role will provide strategic direction, lead high-performing teams, and ensure impactful execution across thought leader engagement and peer-to-peer initiatives.

• Develop and execute an integrated external engagement strategy covering key external expert relationships, faculty development, speaker programs, advisory boards, and peer-to-peer education.
• Establish strategic priorities aligned with portfolio goals, brand objectives, customer needs, and future launch strategies.
• Lead and develop field-based thought leader engagement teams and peer-to-peer marketing professionals, fostering collaboration, accountability, and continuous improvement.
• Build strong relationships with national, regional, and local healthcare experts while ensuring effective identification, segmentation, and engagement planning.
• Translate external insights from expert interactions, congresses, advisory boards, and educational programs into actionable recommendations for business strategy.
• Lead peer-to-peer education strategies, including speaker recruitment, faculty development, certification programs, and educational initiatives across multiple channels.
• Partner with cross-functional teams including Marketing, Sales, Medical Affairs, Analytics, Compliance, Legal, Regulatory, and Commercial Excellence to align strategic priorities.
• Establish performance metrics, dashboards, and measurement frameworks to evaluate engagement effectiveness and business impact.
• Oversee congress strategy, external meeting planning, insight collection, and optimization of educational investments.
• Manage budgets, agency relationships, vendors, and operational resources while ensuring compliance with industry standards and regulatory requirements.
• Recruit, coach, and develop high-performing teams while building capabilities to support future growth and organizational success.

Requirements:

The ideal candidate is an experienced pharmaceutical or biotechnology leader with a strong background in oncology, commercial strategy, and external stakeholder engagement. This role requires strategic thinking, executive presence, and the ability to influence across complex organizations while delivering measurable business outcomes.

• Bachelor’s degree required; advanced degree such as MBA, Master’s, PharmD, PhD, or equivalent preferred.
• 10+ years of experience in the pharmaceutical or biotechnology industry.
• 7+ years of oncology experience with strong understanding of hematology or related therapeutic areas preferred.
• Proven experience in marketing, sales leadership, account management, thought leader engagement, or commercial strategy roles.
• Demonstrated success leading teams, developing talent, and managing geographically distributed organizations.
• Experience creating and executing strategic engagement programs, educational initiatives, and commercial strategies.
• Strong scientific, business, and commercial understanding with the ability to translate insights into strategic action.
• Experience managing speaker bureaus, faculty development programs, advisory boards, and peer-to-peer education initiatives.
• Strong analytical capabilities with experience using data and insights to influence decision-making and optimize investments.
• Excellent communication skills with the ability to influence senior executives and operate effectively within a complex matrix environment.
• Strong financial management skills, including budget planning, resource allocation, and investment optimization.
• Ability and willingness to travel approximately 50–70%, including occasional weekends.
• Adaptable, collaborative, and comfortable leading through change and ambiguity.

Benefits:

• Competitive compensation package aligned with experience and qualifications.
• Comprehensive healthcare benefits, including medical, dental, and vision coverage.
• Retirement savings programs and additional financial benefits.
• Paid time off, holidays, and employee wellness programs.
• Opportunities for professional development, career growth, and leadership advancement.
• Flexible remote and field-based work environment.
• Opportunity to contribute to innovative healthcare initiatives that support improved patient outcomes.
• Collaborative culture focused on inclusion, accountability, scientific innovation, and meaningful impact.